The New Holland Baler is used to bale left over rice stubble to prevent burning.

Discover how New Holland Agriculture is working with the Indian government and local population to help replace the practice of crop stubble burning with more sustainable and innovative alternatives. Find out more at: cnhindustrial.com/stubbleburning_en

Known as the bread basket of India, the state of Punjab produces close to 20 percent of the country’s wheat and 10 percent of its rice. Impressive figures achieved and maintained only through efficient farming practices, where reducing the turnaround window between crop cycles is key. Many local farmers have traditionally resorted to stubble burning following the harvest as a quick and cheap way of clearing their fields, but at what cost to the wider community and environment?

This article highlights the harmful side-effects of stubble burning and explores a range of alternative solutions which are being championed in India by New Holland, the global agricultural brand of CNH Industrial (NYSE: CNHI / MI: CNHI). 

Spearheading these initiatives is the sustainable Straw Management solution - a project launched in October 2017 as a collaboration between CNH Industrial and the Department of Agriculture in Punjab. One aspect of the project sees farmers receive training on specialist New Holland equipment which collects and bales the straw preparing it for delivery to a local biomass plant where it can be used to generate electricity for nearby communities, thereby providing additional income for farmers. The project has enjoyed considerable success and was publicly endorsed by the Prime Minister of India, Narendra Modi, during one of his broadcasts to the nation. Following the project’s success, it is entering a new phase, which will see it rolled out to other districts in the region as New Holland looks to further promote the environmental and many other benefits of straw management.

Read more about CNH Industrial’s sustainable solutions to this burning issue at: cnhindustrial.com/stubbleburning_en

CNH Industrial

CNH Industrial

CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

For more information and the latest financial and sustainability reports visit: cnh.com

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