Submitted by: Boréalis
Posted: Oct 24, 2019 – 08:00 AM EST
Oct. 24 /CSRwire/ - Corporate sustainability has come a long way in the last couple of decades. Given the current climate and citizen mobilizations, any and all advances in this area deserve to be applauded.
But let’s talk about sustainability reporting for a moment. Because, quite frankly, we’re still seeing way too much fluff. And that’s worrisome. Stakeholders – whether citizens, consumers, investors, government regulators – you name it, now expect much more from corporate sustainability than simply a green beauty contest. It’s your job to deliver the goods.
Which leads us to another issue. Some of you are still putting out massive sustainability reports without really thinking about which stakeholders you’re talking to – or what information is of particular interest to them.
You’re also still focusing way too much on what you’re doing rather than on what impacts your efforts are actually having. Yes, we’re talking to those of you out there who have difficulty demonstrating your progress and compliance with accurate analytics.
CSR teams need to work smarter
Corporate sustainability teams are already working hard. They just need to work smarter. That’s where technology can be your strongest ally. If you haven’t already done so, consider implementing a dedicated social and environmental performance system. It will standardize and centralize data collection, thereby, making your data more accessible, reliable and transparent.
And that’s just the bare minimum. These systems will allow you to do so much more in less time. Imagine being able to produce reports tailored to specific stakeholder interests in just a few clicks. Or being able to demonstrate the impacts of your sustainability initiatives in real time. A social and environmental performance system will allow you to do all that and so much more.
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