Get the latest delivered to your inbox
Privacy Policy

Now Reading

Subaru of America Reaffirms Commitment to Pets in Need During October "Subaru Loves Pets" Month and Establishes First-Ever "National Make a Dog’s Day" on October 22

Automaker Brings Awareness to the Hardest-to-Adopt Shelter Dogs Through New Creative Campaign and Nationwide Impact Effort

Subaru of America Reaffirms Commitment to Pets in Need During October "Subaru Loves Pets" Month and Establishes First-Ever "National Make a Dog’s Day" on October 22

Automaker Brings Awareness to the Hardest-to-Adopt Shelter Dogs Through New Creative Campaign and Nationwide Impact Effort

Published 10-02-19

Submitted by Subaru of America, Inc.

Above: Subaru of America, in partnership with the ASPCA®, establishes first-ever “National Make a Dog™s Day” on October 22 to raise awareness for pet adoption by showing the world just how good it feels to make a dogs day. Caption: Photo credit: Vi

Subaru of America, Inc. today announced the return of its Subaru Loves Pets initiative, dedicating the month of October to supporting the well-being and protection of animals across the country. As in past years, Subaru will continue its partnership with The American Society for the Prevention of Cruelty to Animals® (ASPCA®), working together to help the approximately 3.3 million dogs that enter shelters annually find a safe, loving home. 

A commitment to caring for pets is integral to the Subaru Love Promise and this year, Subaru is expanding its dedication by establishing the first-ever National Make A Dog’s Day on October 22. On this day, Subaru and its retailers will sponsor a nationwide effort to help the hardest-to-adopt shelter dogs find loving homes. Working closely with the ASPCA, the automaker will champion special needs dogs, specifically senior dogs, amputees, visually and hearing-impaired dogs, and dogs with birth defects and physical challenges. The automaker invites dog lovers to do something special for their loving companions on this day.

“Pets play a big role in our lives and the lives of Subaru owners. While we support efforts all year dedicated to the betterment of animals’ lives, in October, we make a concerted effort to help shelter pets – particularly the hard-to-adopt ones – find loving homes,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “We are proud to establish the official National Make a Dog’s Day on October 22 and shine a light on the hundreds of thousands of dogs that are often times passed over including those with special needs.” 

To support the Subaru Loves Pets initiative and National Make A Dog’s Day, Subaru will launch a new creative campaign and will air dog-focused commercials throughout the month of October across broadcast and digital platforms. The campaign includes television spots that feature the automaker’s beloved spokesdogs, The Barkleys, on their latest adventures, as well as introduces some new faces through a set of advertising spots, entitled “The Underdogs.” These spots will feature the dogs needing the most help getting adopted and debunk the myths, as well as celebrate their unique charms.

Consumers are invited to do something special to celebrate their dogs on October 22 and share their happy dog in social posts using #MakeADogsDay. Consumers can join the effort to help hard-to-adopt dogs by considering adopting a shelter dog, volunteering at an animal shelter, or participating in a Subaru retailer collection drive.

Throughout October, select Subaru retailers across the country will collect unused pet supplies crucial to maintaining the health and well-being of shelter animals. In addition to these collection efforts, Subaru and participating retailers will donate 5,500 shelter supply kits and 4,800 new pet parent kits to local shelters. Also, more than 100 participating Subaru retailers will work in conjunction with animal shelters in their communities to host pet adoption events.

For more information about Subaru Loves Pets, please visit www.subaru.com/pets.

About Subaru Love Promise 

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

About Subaru of America, Inc.

Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $145 million to causes the Subaru family cares about, and its employees have logged more than 40,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do.

For additional information visit media.subaru.com. Follow us on Facebook, Twitter, and Instagram.

Diane Anton
Subaru of America, Inc.
856-488-5093
 
Dominick Infante
Subaru of America, Inc.
856-488-8615
Subaru of America, Inc. Logo

Subaru of America, Inc.

Subaru of America, Inc.

Subaru of America, Inc. (SOA), based in Camden, New Jersey, is the United States-based distributor of Subaru brand vehicles. SOA is a subsidiary of Subaru Corporation of Japan. The company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 retailers throughout the United States.

Subaru Love Promise: Environment 

Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these goals. All Subaru products are manufactured in zero-landfill plants. Subaru is also the largest corporate donor to the National Park Foundation, providing over $55 million in support and helping protect America's over 400 national parks. Follow #SubaruLovestheEarth or visit www.subaru.com/earth

Subaru Love Promise: Pets 

Subaru believes all pets deserve a loving home and we are the largest corporate donor to the ASPCA®. Subaru is proud to help make the world a better place for them with over $51 million donated to national and local organizations, which has supported the adoption, rescue, transport, and health of over 420,000 animals. Follow #SubaruLovesPets or www.subaru.com/pets

Subaru Love Promise: Health 

Subaru believes we all should have a chance to lead a healthy life. Through our partnership with The Leukemia & Lymphoma Society® (LLS), Subaru and our retailers have supported nearly 300,000 cancer patients nationwide, making us the largest automotive donor to LLS. Follow #SubaruLovestoCare or visit www.subaru.com/care

Subaru Love Promise: Community 

Subaru is dedicated to supporting those who need it the most in our communities. From donating food to Feeding America, providing essential items to homeless shelters, helping Meals on Wheels deliver meals to seniors, or supporting the American Red Cross in disaster response, Subaru believes communities get stronger when everyone is cared for. Follow #SubaruLovestoHelp or visit www.subaru.com/help.

Subaru Love Promise: Education 

Subaru believes that all students deserve an equal and fair opportunity at a quality education. Through our partnership with AdoptAClassroom.org, Subaru and our retailers have supported more than 470,000 students nationwide and we are proud to be their largest corporate supporter. Follow #SubaruLovesLearning or visit www.subaru.com/learning

Subaru Share the Love® Event

Since the launch of the Subaru Share the Love Event in 2008, Subaru of America and our retailers have donated more than $256 million to charity, with customers choosing between four national charities and over 2,100 hometown charities, proving there's no limit to the amount of love we can all share. Follow #ShareTheLove or visit www.subaru.com/share.

More from Subaru of America, Inc.

Join today and get the latest delivered to your inbox