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New Holland Agriculture Helps Myanmar Farmers Fight Malaria

New Holland partners with M2030, the movement launched by APLMA to eliminate malaria in Asia by 2030, with an innovative campaign to increase awareness and raise funds to help Myanmar’s farmers fight against this disease.

Published 05-03-19

Submitted by CNH Industrial

New Holland partners with M2030, the movement launched by APLMA to eliminate malaria in Asia by 2030

New Holland Agriculture, a brand of CNH Industrial(NYSE: CNHI /MI: CNHI), and its local distributor in Myanmar, Yoma Heavy Equipment (YHE), are partnering with M2030, a movement launched by the Asia Pacific Leaders Malaria Alliance (APLMA) to eliminate malaria in Asia by 2030.

Through this partnership, New Holland will be engaged in an innovative campaign that will see its dealers and customers at the forefront, with the common goal to help Myanmar’s farmers in the fight against malaria.

The campaign is being rolled out in 14 New Holland showrooms across 10 regions, including Yangon, Mandalay, Naypyitaw, Pyay, Magway, Meikhtilar, Pakokku, Shwe Bo, Kalay, Naung Cho, Heho, Loikaw, Pathein and Hinthada, and it is expected to benefit several thousands of farmers.

All of the involved New Holland showrooms will raise awareness about malaria by displaying M2030 communications materials. They will also raise funds through M2030 donation boxes and a unique pledge scheme that will see the dealerships donate funds to malaria programs for every New Holland tractor sold. When a customer purchases a tractor, the dealership will provide them with an information packet on the elimination of malaria and will deliver a short training session on malaria prevention. Tractors sold through this campaign will also display special M2030 decals to help increase awareness of malaria wherever the tractors go.

Honey Aye, YHE Business Development Manager, commented: “This is an important project for us, and by joining forces with our customers we can make a difference in the fight against malaria within the farming community. As their trusted dealer, we have a close relationship with our customers and speak to them on a regular basis. We can tell them about malaria prevention and

they can share this knowledge in their local communities. We believe that in this way we can make a real impact in the effort to defeat malaria.”

All funds raised through this campaign will support malaria elimination programs implemented by Population Services International Myanmar, one of the leading non-profit organizations fighting malaria in the country.

New Holland is the leading agriculture equipment brand in Myanmar, and YHE is the exclusive distributor for New Holland tractors in the country.

Gerhard Hartzenberg, YHE Managing Director, added: “At YHE we are proud to be associated with the M2030 movement and to be part of the effort to eliminate malaria in Myanmar. We value our commitment to the communities where we operate through initiatives of this kind, and New Holland makes it possible for us to participate in important projects that make a real difference.”

Emre Karazli, CNH Industrial Business Director, Agriculture, South East Asia & Japan, concluded: “I would like to thank YHE for their excellent contribution to this initiative. They are a valuable partner for New Holland in Myanmar that shares our values and commitment to supporting local communities. Together, through their network, we can reach deep into the farming community to help with sound prevention advice and raise funds for M2030 projects.”

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CNH Industrial

CNH Industrial

CNH Industrial is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to the Company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and STEYR for tractors and agricultural machinery; CASE Construction Equipment and New Holland Construction for earth moving equipment; IVECO for commercial vehicles; IVECO BUS and Heuliez Bus for buses and coaches; IVECO ASTRA for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions.

Sustainability at CNH Industrial
CNH Industrial has a proactive approach to sustainability, which is in tune with global changes. We have set long-term targets to align with the United Nation’s Sustainable Development Goals and we are driven to ensure that our footprint is sustainable, and one that leaves a positive and lasting impression. Furthermore, CNH Industrial is a recognized as a sustainability leader in its field, having been named as the Industry Leader in the Machinery and Electrical Equipment segment of the Dow Jones Sustainability Indices (DJSI), World and Europe, for nine consecutive years, as well as being admitted to range of sustainability indices.

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