September 23, 2020 The Corporate Social Responsibility Newswire

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Swarovski Reaffirms Its Commitment to Advancing Equality With New ‘The Future Is Equal’ Campaign

Submitted by: Swarovski

Categories: Sustainability, Women

Posted: Mar 06, 2019 – 10:28 AM EST


LONDON, Mar. 06 /CSRwire/ - In celebration of International Women’s Day (March 8), Swarovski is launching a new The Future is Equal campaign. This year, the global campaign invites both employees and customers to join the movement by sharing a sign of solidarity and togetherness.

The sign of the campaign is the Solidarity Selfie: take a photograph of yourself, or you with someone who has supported you, making a ‘W’ shape with your hands, then share it on social media alongside a message of support. Tag someone to join the movement and include @Swarovski and the official hashtags #TheFutureIsEqual and #InternationalWomensDay. Swarovski also encourages everyone to spread the campaign slogans: Shine Brighter Together, Be Bolder Together and Spark Change Together.

The Future Is Equal aims to champion equality by celebrating solidarity and accelerating change to create a fair and equal world. With this campaign, Swarovski is furthering its commitment to female empowerment, both within the business and in wider society. The movement complements the work of Swarovski Foundation and Swarovski Waterschool in driving positive change.

The World Economic Forum’s most recent research estimates that gender parity is more than 200 years away, therefore Swarovski recognizes the importance and urgency of coming together to take action towards creating a future that is equal for all. 

Nadja Swarovski, Member of Swarovski Executive Board, commented:

“As a family run business, we are committed to empowering people around the world to embrace diversity and inclusion. This International Women’s Day, Swarovski is proud to promote a more equal future, a future in which we all shine brighter together. We know there are many challenges to overcome - to meet them, we must work hard to advance equality and spark change together. Thank you for joining us and for boldly sharing the message that #TheFutureIsEqual.”

#TheFutureIsEqual #InternationalWomensDay 

For more information, please contact:
Emma Harding
+44 (0)20 7255 8448 

Myriam Coudoux
+44 (0)20 7255 8435


  • Swarovski publicly champions gender equality on international platforms and uses its brand visibility to shine a light on women’s empowerment.

  • Swarovski is a signatory of the United Nations’ Women’s Empowerment Principles (WEPs) and is part of the UN Women UK National Committee Corporate Advisory Group.

  • Swarovski is a founding member of the Business for Social Responsibility’s (BSR) corporate working group Business Action for Women.

  • Swarovski has piloted a ‘Breaking Bias’ program to help address unconscious bias across the business to stop bias from impacting our people’s decisions.

  • To accelerate change, Swarovski has introduced mentoring and leadership programs to create a more diverse and inclusive leadership, enabling our people to reach their full potential.

  • Swarovski encourages career progression for all colleagues and promotes a healthy work-life balance and flexible working, where possible.

  • Swarovski has partnered with BSR to conduct research exploring women in jewellery supply chains and convening the jewellery industry to find context-based solutions to empower women in manufacturing. 

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity.

Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 3,000 stores in around 170 countries, more than 27,000 employees, and revenue of about 2.7 billion euros in 2017.

Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2017, the Group generated revenue of about 3.5 billion euros and employed more than 32,000 people.

A responsible relationship with people and the planet has always been an integral part of Swarovski’s heritage, and is embedded today in the company’s well-established sustainability agenda. In addition, the global Swarovski Waterschool education program has reached 500,000 children on the world’s greatest rivers, and the Swarovski Foundation, set up in 2013, works to support culture and creativity, promote human empowerment and conserve natural resources to achieve positive social impact.

For more information, please contact:

Emma Harding Sustainability Manager
Phone: +442072558448
Myriam Coudoux Director of Communications
Phone: +442072558435

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