Automaker launches multi-city, experiential mountain destination and lifestyle tour geared towards winter warriors
Submitted by Subaru of America, Inc.
Subaru of America, Inc. announced the return of Subaru WinterFest, the automaker’s highly anticipated, multi-city mountain destination and lifestyle tour offering one-of-a-kind experiences for winter warriors across the country. Featuring weekend takeovers at nine of the nation’s top winter resorts, the 2019 Subaru WinterFest tour combines music, adventure, food & beverage, pets and the environment to create a truly unique experience that speaks to the passion points of outdoor enthusiasts and Subaru owners alike. The automaker will implement additional green event practices this year including expanded recycling collection with TerraCycle® and waste reduction education with Leave No Trace.
In partnership with POWDR, one of the last family-owned adventure lifestyle companies with multiple mountain resort destinations, each stop on the Subaru WinterFest tour will include live music sponsored by Harman Kardon® from national touring indie/bluegrass/Americana/folk bands such as Lukas Nelson & Promise of The Real, Langhorne Slim & The Law, G Love & Special Sauce, and The Lil Smokies, as well as music from emerging artists and DJs provided by SiriusXM® radio. Visitors are encouraged to demo the latest gear from top brands such as Nordica, Lib Tech, Thule, Shred and other partners offering daily giveaways at on-site tiny house inspired event trailers complete with rooftop and front decks.
Mountain-goers are invited to play lawn games, relax in hammocks, or warm up at upgraded hangout zones with fire pits by Solo Stove while enjoying winter comforts from Stumptown Coffee Roasters, SMASHMALLOW, Chocolove and KIND Healthy Snacks. Through dynamic programming executed by POWDR’s experiential marketing team, weekend guests are encouraged to engage with experts and like-minded adventure seekers – making time off the slopes just as exciting as on them.
“Adventure and outdoor exploration is engrained in the DNA of the Subaru brand and our owners, so we are thrilled to kick-off Subaru WinterFest for the 2019 season,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America Inc. “Year after year, we are delighted by the growing enthusiasm each stop of the tour receives, and we are excited to integrate new elements of our Subaru Love Promise this year, in addition to the many activities attendees have come to love and look forward to.”
Dogs and their people are welcome at Subaru WinterFest, where they'll find games, guided training sessions, photo ops, and giveaways at Super Chewer Outpost by BARK. These basecamps for dog adventures are built at select stops on the tour (Copper, Sierra-at-Tahoe, Boreal, and Mt. Bachelor) in partnership with BARK, the makers of BarkBox.
In collaboration with longtime partner the National Ski Patrol (NSP), Subaru will continue to put a spotlight on outdoor safety by celebrating the mountain communities’ canine heroes. During WinterFest events this season, for every Subaru information form received, Subaru will donate $1 to the Subaru National Ski Patrol Avalanche Rescue Dog Scholarship Fund, created in unison with NSP to send five avalanche rescue K-9 teams of dogs and their handlers to the biannual Wasatch Backcountry Rescue’s International Dog School.
New for 2019, Subaru is working alongside TerraCycle to collect recyclable waste generated during Subaru WinterFest and Leave No Trace to educate consumers on zero landfill practices. In partnership with Klean Kanteen, Subaru event teams will also provide attendees with reusable bottles and mugs (while supplies last), as opposed to single-use cups, throughout each weekend.
Subaru vehicles, such as the all-new, 2019 Subaru Ascent SUV and Forester Sport, will be on-site for consumers to experience at every stop of the tour. In addition, Subaru owners will enjoy perks such as VIP parking for easy access to the lift and lodge, as well as premium gifts while supplies last.
2019 Tour Dates
Super Chewer Outpost by BARK
Snowshoe Mountain, WV
The Lil Smokies (1/12)
Jack Frost Big Boulder, PA
The Lil Smokies (1/19)
Boyne Mountain Resort, MI
The Lil Smokies (1/26)
Copper Mountain Resort, CO
Lukas Nelson & The Promise of the Real (2/16) Langhorne Slim & The Law and Kind Hearted Strangers (2/17)
G. Love & Special Sauce (2/23)
Sierra-at-Tahoe Resort, CA
The Lil Smokies (3/2)
Boreal Mountain Resort, CA
The Lil Smokies (3/9)
Mt. Bachelor, OR
G. Love & Special Sauce, Langhorne Slim & The Law (3/16), and Lil Smokies (3/15)
Eldora Mountain Resort, CO
Lukas Nelson & The Promise of the Real (3/23) and the Lil Smokies (3/24)
For more information on a Subaru WinterFest stop near you, please visit: www.subaru.com/winterfest and follow #SubaruWinterFest.
About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $120 million to causes the Subaru family cares about, and its employees have logged more than 40,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do.
Subaru of America, Inc.
More from Subaru of America, Inc.