Reviving tourism and agriculture is critical for the island’s economic recovery following last year’s hurricane
Published 09-20-18
Submitted by Bacardi Limited
One year after deadly Hurricane Maria hit Puerto Rico, the global organization Mercy Corps is helping the island’s small businesses, farmers and fishermen get back on their feet. With one in three workers in Puerto Rico employed by a small or medium-sized business and 80 percent of the island’s crop value wiped out by the storm, helping business owners generate income and providing tools to fishers and farmers to restore their livelihoods is crucial to the island’s continuing recovery.
“Though the island is steadily recovering, hidden destruction remains,” says Jeronimo Candela, Mercy Corps Director in Puerto Rico. “Puerto Ricans are still feeling the psychological and economic toll.”
Despite businesses and roads reopening, some business owners have experienced up to a 90 percent drop in customers since last year. Puerto Ricans are greatly concerned that tourism during the traditional high season this winter will be a fraction of what it was. Mercy Corps is providing cash grants, technical assistance and business development training to help small businesses. The organization is also working with conservation groups to restore natural resources like coral reefs and nature reserves, on which many tourism businesses depend.
“Local economies are the best engine for strong, long-term recovery after disasters,” says Candela. “Small business owners worked hard to reopen their shops as quickly as possible after the storm and are eager to have people explore the various attractions the island has to offer. Puerto Rico is open for business.”
Following the $780 million dollar loss in agriculture due to Maria, Mercy Corps is also distributing seeds and compost to farmers as well as bee boxes, as bees can increase agricultural production by as much as 80 percent. The organization is providing wire, nets and other tools to fishermen who lost traps and fishing gear during the hurricane.
Mercy Corps is helping Puerto Ricans prepare for future storms by conducting preparedness trainings, installing solar power, enhancing internet connectivity and planting community gardens in local community centers.
Mercy Corps' efforts in Puerto Rico are made possible by the support of Bacardi, BlackRock, Google.org, The Miami Foundation and Walmart. Join us and support Mercy Corps’ work in Puerto Rico and elsewhere in the world.
Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 163 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 11 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn and Instagram.
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