Submitted by Mohawk Industries
Mohawk Group’s new flagship location in the Fashion District of New York City expresses the company’s commitment not only to stylish and innovative floor coverings but also to sustainable and wellness design. Designed by Gensler, the 13,000-square-foot showroom in Manhattan features an open layout that integrates distinctive company branding, inviting workspaces and meeting spaces, and new display techniques to uniquely and effectively showcase a revolving lineup of featured commercial flooring products based on Mohawk Group’s latest collections.
Clean lines, biophilic design, ample natural lighting and a modern, yet comfortable aesthetic pay tribute to the showroom’s setting in the heart of the city. Within the core of the installation, vignettes framed by black steel cubes invite customers to learn more about the inspiration behind Mohawk Group’s highlighted collections. The cube concept manifests itself throughout the space, including the meeting rooms.
“This beautiful space showcases our commitment not only to a better customer experience, but also to the importance Mohawk places on corporate social responsibility and employee health and wellness,” said George Bandy Jr., vice president of sustainability and commercial marketing. “Visitors and colleagues alike get to experience the aesthetic and biophilic merits of this breathtaking environment and leave feeling refreshed and inspired. Our desire to achieve multi-faceted certifications like WELL and LEED challenge us to do better every day, not just in product manufacturing, but in the way that we support our associates and customers as well.”
Mohawk Group is currently seeking WELL and LEED certifications for the new showroom. The WELL Building Standard, created by the International WELL Building Institute (IWBI), focuses exclusively on the ways that buildings, and everything in them, can improve comfort, drive better choices and generally enhance, not compromise, the health and wellness of their users. To help achieve this certification, Mohawk Group is implementing specific employee-focused initiatives, including establishing indoor herb and plant gardens, and serving organic fruits, vegetables and healthy snacks, while also offering complimentary gym memberships to employees.
Leadership in Energy and Environmental Design (LEED) is a rating system devised by the United States Green Building Council (USGBC) to evaluate the environmental performance and sustainable design of a building. LEED buildings save energy, water and resources; generate less waste; and support human health. As part of this certification process, Mohawk Group specified daylight harvesting light sensors with energy efficient LED lighting, low-flow faucets, and products that were either Red List-free with a Declare Label or had an Environmental Product Declaration and/or Health Product Declaration.
“Mohawk Group partnered with our team to create an elevated and multi-functional space that focuses on product education, accessibility and interactive touch points for its clients and sales team,” said Jean Anderson, NCIDQ, IIDA, principal and design director at Gensler. “The immersive and compelling new showroom ingeniously connects clients and designers to intuitively experience the Mohawk Group brand.”
As a leading global architecture, design and planning firm, Gensler has designed over 110 million square feet of LEED certified space to date. A recipient of USGBC’s Leadership Award for Organizational Excellence, Gensler has designed more than 700 LEED certified projects. It has made Interior Design magazine’s “Top 100 Giants” list for 35 consecutive years.
The showroom includes easily accessible storage areas for architect folders and flooring samples for both commercial hard and soft surface. Offerings from the company’s hospitality brand, Durkan, are also highlighted in and around the showroom. Mohawk Group’s innovative Visual Interactive Studio (VIS) is located on-site, providing 2-D floor perspectives, 3-D room scenes and high resolution renderings of designer’s unique flooring creations, culminating in a fully immersive virtual experience. The flagship space’s color palette and overall design concept will inspire and influence the company’s other showroom spaces as well.
The new showroom reinforces Mohawk Group’s position as a leader in the commercial flooring industry, reflecting the company’s commitment to believe in better design, innovation, sustainability, project solutions and operational excellence. Mohawk Group’s New York sales team will be based out of the space year-round.
The Mohawk Group showroom is located on the sixth floor of 125 W. 25th St., New York, NY 10001.
About Mohawk Group
Mohawk Group, the world’s leading producer and distributor of quality commercial flooring, delivers industry-leading style, cutting-edge innovation, unmatched service and superior sustainability. As the commercial division of Mohawk Industries, Mohawk Group has a heritage of craftsmanship that spans more than 130 years. The company’s enduring family of brands—Mohawk, Karastan and Durkan—are widely regarded as the most trusted names in the commercial flooring business. Together, these brands function beautifully, delivering the perfect flooring solution for all markets and price points. Rounding out its esteemed product offering, Mohawk Group also offers a full spectrum of hard surface flooring products and installation accessories that exceed the most rigorous performance standards. For more information, visit MohawkGroup.com.
Mohawk Industries: Mohawk Industries is the leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, Karastan, Marazzi, Mohawk, Mohawk Group, Pergo, Unilin, Quick-Step and IVC. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.
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