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Unilever Goes Live with Fragrance Disclosure on SmartLabel™

Submitted by: Unilever

Categories: Sustainability, Corporate Social Responsibility

Posted: Sep 07, 2017 – 10:15 AM EST


ENGLEWOOD CLIFFS, N.J., Sep. 07 /CSRwire/ - Today, Unilever United States took another significant step in its fragrance transparency initiative.

The company is now live with fragrance-ingredient lists in SmartLabel™ for numerous products across seven brands— Dove, Axe, Degree, Nexxus, Suave, TRESemmé and Vaseline. Nearly 100 SKUs comprise this first batch of products that will include fragrance information. Unilever US has also added descriptions to each fragrance ingredient to help consumers understand their purpose and benefit.

In a February press release, Unilever US announced an initiative to provide fragrance ingredient information for its home and personal care products on SmartLabel™ down to 0.01% (100 parts per million) of the product’s formula, with the aim of completing updates in SmartLabel™ by the end of 2018.

To see how it works, visit our SmartLabel™ website.

To find the company’s full announcement on this phase of its transparency journey, and to stay abreast of Unilever news, please follow Unilever United States on Medium 

Media Contact Information

About Unilever United States, Inc.

Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Seventh Generation, Simple, St. Ives, Suave, Sir Kensington’s, Talenti Gelato & Sorbetto, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2016.

The Unilever Sustainable Living Plan commits to:

  • Helping more than a billion people take action to improve their health and well-being by 2020.

  • Halving the environmental impact of our products by 2030.

  • Enhancing the livelihoods of millions of people by 2020.

The USLP creates value by driving growth and trust, eliminating costs and reducing risks. The company’s sustainable living brands are growing 50% faster than the rest of the business and delivered more than 60% of the company’s growth in 2016.

Unilever was ranked number one in its sector in the 2016 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2017 GlobeScan/SustainAbility annual survey for the seventh year running. Unilever has pledged to become carbon positive in its operations by 2030.

 For more information on Unilever U.S. and its brands visit: www.unileverusa.com

For more information, please contact:

Phone: 201-894-7760


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