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The Rising Cost of Hockey: How Two Canadian Start-ups Are Helping Keep Kids In The Game

The rising cost of hockey is pushing parents to the breaking point. FlipGive.com and HockeyShot.com, two Canadian startups, have launch the Get In The Game Grant, a $5000 dollar initiative to help kids stay on the ice.

Submitted by: FlipGive

Categories: Corporate Social Responsibility, Health & Wellness

Posted: Aug 01, 2017 – 01:54 PM EST


TORONTO, Aug. 01 /CSRwire/ - In the world of youth hockey, so many narratives revolve around the sports’ elitism and competitiveness, painting a nasty picture of NHL-crazed parents with unrealistic expectations for their children on the ice. What comes to light far less often, is the real reason why parents make enormous sacrifices to keep their kids on the ice. Participating in hockey builds character, helps kids make friends, and keeps them healthy. Last year, FlipGive and Hockeyshot.com launched their Get In The Game Grant, and the response was overwhelming:

“I don’t even think we were aware of just how much these parents sacrifice in order to make sure their kids reap the benefits of hockey,” says FlipGive CEO Mark Bachman. “Parents were taking on extra jobs, selling family possessions, dipping into retirement savings, anything to make sure their kids had the opportunity to play.”

In a recent study conducted by FlipGive, parents detailed just how much the rising cost of playing hockey is affecting them. 87% of parents feel stressed out about the financial burden of youth sports, with 40% of parents taking on extra work to make ends meet. These recent findings strengthened our commitment to helping kids get in the game this hockey season.

Last year, FlipGive and Hockeyshot.com introduced a $5,000 grant opportunity that would give children in need of financial support the means to play. Over 1000 applications were submitted across Canada and the US, and the stories of sacrifice and commitment to youth athletics truly demonstrated the passion and drive that parents have for the game and the formidable devotion they have to their children.

As the NHL rings in its 100th year, youth hockey has never been more popular, and the costs have never been higher. FlipGive and Hockeyshot.com are anticipating even more formidable stories, and cannot wait to get more kids on the ice this season with three $1000 team grants and four $500 individual grants. “Our goal remains to help as many kids as we can develop life changing skills like team work, leadership, and confidence, says J.P. Brun, President and Co-Founder of HockeyShot. “Our philosophy at HockeyShot has always been to give back as much as we can, that’s why we have always provided free hockey tips and videos to players looking at improving their skills.”

About FlipGive
FlipGive is a cash-back site for teams that combines the convenience of online shopping with the best of online fundraising, making it easier for groups to raise money. Teams using FlipGive earn up to 25% cash back their sports team, league for school simply by shopping with retail partners. It’s a fast, easy and free way to support participation in sports. To start your campaign visit www.flipgive.com.

About HockeyShot
HockeyShot is the largest online specialty retailer of hockey training and skill-building products worldwide. They are dedicated to providing the latest in hockey training equipment, superior quality merchandise and excellent customer service. They believe in having a website that’s easy to navigate and that offers extensive content and a vast selection of products. For more information, visit www.hockeyshot.com.

For more information about the GET IN THE GAME Hockey Grant, sponsored by FlipGive and HockeyShot, or to arrange an interview, please contact: Elizabeth Gladney, VP Marketing at FlipGive at egladney@flipgive.com or Brody Constantine, Director of Marketing & E-Commerce at HockeyShot at brody@hockeyshot.com.

For more information, please contact:

Miri Elmaleh Community Manager
Phone: 4169976918

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