GoodWell announced today that 1% for the Planet has successfully achieved GoodWell certification for fair, equitable, and humane workplace practices.

1% for the Planet is the first nonprofit, member organization to achieve GoodWell certification. 1% for the Planet is a global member network with thousands of businesses, nonprofits, and individuals who contribute 1% of their annual sales or income to environmental causes. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, 1% for the Planet members have contributed more than $150 million to environmental nonprofits in 40 countries across the world.

"The 1% for the Planet mission is focused on building a global movement for a healthier planet, and we believe that how we do this work matters,” said Kate Williams, 1% for the Planet CEO. “Certifying with GoodWell gave us an objective way to understand and assess our organization's personnel practice and ecosystem. It was a simple process that yielded lots to celebrate and lots to learn - just like our broader work in the world."

GoodWell founder Pete Gombert said he’s seeing heightened interest in GoodWell certification from a broad group of entities comprising businesses, nonprofit organizations, and municipalities.

“Employers are looking for a valid way beyond lip service to demonstrate they are positive, empowering places to work,” said Gombert. “GoodWell certification provides this in a quantifiable, transparent way and helps turn workplaces into a powerful advantage for attracting and retaining talented employees.”

GoodWell’s certification uses 11 metrics to determine if an organization is healthy and sustainable. The process gives leaders an objective view of their practices as an employer and demonstrates their organization’s values to employees and the broader community.

About GoodWell

GoodWell, a public benefit corporation headquartered in Boise, Idaho, is an independent performance standard that strengthens employee satisfaction by certifying fair, equitable, and humane workplace practices. GoodWell’s certified organizations range from small businesses to global nonprofits and large municipalities. Its 100% metrics-based certification system provides actionable management insights and a framework for benchmarking and improvement. These human metrics are designed to work for any employer regardless of size, industry, geography or organizational structure. For more information about becoming certified, visit goodwellworld.com.

Oliver Russell

Oliver Russell

Oliver Russell, a Boise-based brand-marketing firm founded in 1991, builds brands for purpose-driven companies and causes. The company counts Hewlett-Packard, Allegro Coffee/Whole Foods Market, and Mountain Health Co-op among its clients. It is a certified B Corporation, part of a growing movement of companies that believe in using the power of business to help solve social and environmental issues.

More from Oliver Russell