NORTHAMPTON, Mass., Jun. 13 /CSRwire/ - When American skin care and cosmetics brand Beautycounter needed to mobilize customers and other key stakeholders to advocate for the safety of ingredients in personal care products, the innovative digital platform Phone2Action delivered immediate engagement.
When the outdoor clothing maker Patagonia wanted to create a way for citizens to express opposition to privatizing public land in Utah, it, too, leveraged the power of the digital advocacy and engagement tools that Phone2Action built for companies seeking a faster, more efficient way to reach policymakers.
The Corporate Responsibility Association, as part of its Innovation Events Series, presents an online event hosted by Phone2Action Co-Founder and CEO Jeb Ory on June 21 at 1 pm ET. Register here.
The webcast, “Leveraging Stakeholder & Employee Engagement to Enhance Your Sustainability Initiatives,” is designed for corporate responsibility and sustainability practitioners, and the public affairs, external relations, marketing and corporate communications teams who take the lead on social impact and environmental issues.
During the CRA webcast, Ory will describe how corporations, trade associations and others seeking rapid deployment of a focused digital advocacy effort can leverage new technologies for immediate engagement.
Additional speakers on the webinar will be Lindsay Dahl, Vice President of Community Affairs at Beautycounter, and Stephanie Klein, Engagement Manager, Phone2Action and Former National Program Manager, US EPA/EnergyStar.
“Beautycounter is devoted to progress. We provide a wealth of empowering information about ways we can all make the world healthier, along with safer products you can trust. We’ve been using the Phone2Action platform to reach thousands of advocates through everyday social media channels,” said Dahl. “Our mission is to get safer products into the hands of everyone, and one way we do this is by asking our clients to ask Congress for more health protective laws on the beauty industry.”
As more companies take public stands on social, environmental and economic issues, they will require new tools to communicate their message and spur action among grassroots stakeholders ranging from employees and customers to community members and investors.
“Jeb Ory and his team have built an innovative solution that dramatically reduces the time and expense involved in targeting, distributing and measuring advocacy efforts,” said Allie Williams, Executive Director of the CRA. “We’re thrilled to have Jeb and Stephanie from Phone2Action, and Lindsay Dahl from Beautycounter share a few case studies with our members on June 21 and welcome them as thought leaders who are making a difference.”
About the CRA
Providing professional development and networking around vital topics, the CRA envisions a world where a thriving business community creates sustainable value for all stakeholders. For information on joining the CRA, please visit corporateresponsibilityassociation.org
Phone2Action is the market-leading advocacy and communications platform which helps organizations engage supporters, employees, customers and other stakeholders, empowering them to communicate with their elected officials via the most effective channels. Our platform has facilitated more than 14 million connections with lawmakers through campaigns launched by Fortune 100 corporations and the largest associations and non-profits in the world. Phone2Action was recently recognized as Product of the Year by Campaigns & Elections, and has won dozens of awards since our founding in 2013. For more information, visit www.phone2action.com
CONTACT: Dave Armon of the Corporate Responsibility Association, +1.866.508.0993 ext. 123 or email@example.com