For more information on how your organization can be featured in an upcoming issue of Best Practice, click here.
Now Reading
The National Lottery Operator Takes Proactive Approach to Player Safety
The National Lottery Operator Takes Proactive Approach to Player Safety
Published 12-29-16
Submitted by Ethical Performance
Innovative software tracks data to identify online problem play. Miranda Ingram reports . . .
As operator of The National Lottery, Camelot’s mission is to change lives. Both the lives of its winners – it makes almost 30 millionaires a month – but also the lives of people who benefit from the incredible £36 million that is delivered every week in Good Causes funding. Since The National Lottery began in 1994, players have raised over £35 billion for Good Causes – this means an average of 150 lottery grants in every neighbourhood have been awarded.
So it’s win-win? After all, watching The National Lottery draw on TV, ticket in hand, is a bit of harmless family fun. But with sales of lottery tickets and Scratchcards at an all-time high of £7.5 billion in 2015-6, is there a risk that people are spending more than they can afford?
“At Camelot, our strategy is all about lots of people playing a little, not a few people playing a lot,” says Alison Gardner, head of corporate responsibility at Camelot. “Our unique position as operator of The National Lottery comes with responsibilities for player safety – that’s why we choose to take a proactive approach”.
Continue reading full article on Best Practice
Ethical Performance
Ethical Performance
Since 1999 Ethical Performance has been working with and providing news to those who are responsible for leading CSR and sustainability practice and those who need to understand, learn and be influenced by that practice. Our network covers a wide range of industries and organisation types around the world.
More from Ethical Performance
