Submitted by: 3BL Media
Posted: May 16, 2016 – 08:15 AM EST
NORTHAMPTON, Massachusetts, May 16 /CSRwire/ - The team that wrote and distributed an award-winning 2015 sustainability report will join 3BL Media’s next “Best Practices” webinar to share their formula for creating unique and engaging content that garnered interest far beyond launch day.
“Sustainability Stories That Resonate: Extending Audiences and Campaign Duration,” is scheduled for noon ET on June 21. There is no cost to attend, and the content is appropriate for CSR and sustainability professionals, and the communications executives who support them.
Domtar, widely recognized as the leader in sustainable forestry practices within its industry, was tapped by PR News in March as producer of the best CSR/sustainability report of 2015. The company used video, infographics, blog posts, press releases and other digital assets to drive interest in the report for months.
“Domtar's 2015 Sustainability Report, ‘Our world, connected,’ is a refreshing change from typical sustainability reports,” wrote PR News. “This report was shaped by extensive interviews with customers, non-governmental organizations, academia and other sustainability thought leaders on ways Domtar could make its sustainability reporting more engaging, more relevant and more memorable.”
Two Domtar managers -- Brian Kozlowski, senior manager, Sustainability Performance Optimization, and Daniel Persica, sustainability communications manager – will join 3BL Media’s chief marketing officer, Dave Armon, for a discussion around the pulp and paper company’s process for producing dynamic content that generated interest among employees, customers, shareholders and other important audiences across the world.
“In 2011, fewer than 20 percent of S&P 500 companies produced sustainability reports. That total jumped to 89 percent last year,” said Armon, citing Governance & Accountability Institute research. “Interest in sustainability is only going to grow, so communications professionals owe it to themselves to learn from experts the best practices for making this content easy to consume and share.”
Domtar is a leading provider of a wide variety of fiber-based products including communication, specialty and packaging papers, market pulp and absorbent hygiene products. With approximately 9,850 employees serving more than 50 countries around the world, Domtar is driven by a commitment to turn sustainable wood fiber into useful products that people rely on every day. Domtar’s annual sales are approximately $5.3 billion and its common stock is traded on the New York and Toronto Stock Exchanges. Domtar’s principal executive office is in Fort Mill, South Carolina.
About 3BL Media
Based in Northampton, Massachusetts, 3BL Media is a corporate communications platform exclusively for the distribution of corporate social responsibility and sustainability news and content. Founded in 2009, the company works with corporations and non-profits to distribute multi-format media assets through social, traditional and new media channels. 3BL Media has grown organically and through acquisition, operating a network of focused, authoritative sites including 3blmedia.com, justmeans.com, csrwire.com, socialearth.org, ethicalperformance.com and reportalert.com. Content issued by 3BL Media clients also appears on hundreds of thousands of Bloomberg and Thomson Reuters terminals.
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