42 Campaigns Named as Finalists in 2016 Cause Marketing Halo Awards
Submitted by: Engage for Good
Posted: Feb 11, 2016 – 10:30 AM EST
RYE, N.Y., Feb. 11 /CSRwire/ - The honor roll of finalists in the 2016 Cause Marketing Halo Awards reveals the diversity of issues companies are tackling in their efforts to do well by doing good.
Equally striking are the many, very creative approaches companies and causes took at the intersection of profit and purpose last year. For example:
A video game marathon that raised funds to put veterans back to work.
An app that helps autistic children make social and emotional connections.
Canvas shoes turned into artwork to support high school arts programs.
“Thumb Socks” that help persuade teens from texting and driving.
More than 100 entries were received in the Cause Marketing Forum’s competition for North American programs designed to yield social and financial dividends. (see all the finalists here). Gold and Silver winners in each of ten categories will be announced at the 2016 Cause Marketing Forum Annual Conference in Chicago June 1-2, 2016.
Programs named finalists in multiple categories include
Bank of America’s “Pass the Flame” campaign with Special Olympics promoting inclusion of people with intellectual disabilities in sports and in life;
‘Think it Up’ Staples/DonorsChoose.org partnership supporting student-powered, teacher-led projects in classrooms across the country;
‘Gateways and Getaways’, a bird- and flight-centric education program for New York families from JetBlue and the Wildlife Conservation Society;
‘Dementia-Friendly Massachusetts’ which Senior Living Residences developed to help people better understand the challenges of living with dementia;
‘#Unlimited’ a tween-targeted back to school program from Old Navy and Boys & Girls Clubs of America to support summer programming for kids.
With the proliferation of cause campaigns reaching consumers each day, the Cause Marketing Halo Awards bring clarity, innovation and best practice to light. To learn more about campaigns that do well by doing good or to connect with any of the Halo Award finalists, contact Megan Strand, Communications Director at 360.977.3343 or mailto:firstname.lastname@example.org.
About the Cause Marketing Forum
Now in their fourteenth year, the Cause Marketing Halo Awards are North America's highest honor in the field of cause marketing. They are presented to US and Canadian companies by the Cause Marketing Forum, a company dedicated to providing business and nonprofit executives with the practical information and connections they need to succeed. All Halo finalists can be seen online at: http://www.CauseMarketingForum.com/halo2016.
For more information, please contact:
For more from this organization:Engage for Good