Oliver Russell has released the second of a three-part white paper series which challenges purpose-driven companies to take the next step in their work and validate their efforts.

Titled “Prove It,” the white paper is now available for download on the firm’s website. This installment guides readers past the building and positioning efforts outlined in part one, and demonstrates a proper, purposeful validation process that lends credence to your work.

“If your view of a good company is one that considers the welfare of the environment, its community, and employees, then you’re already on the right track,” said Russ Stoddard, founder and CEO of Oliver Russell. “But to get your proper ‘street cred,’ you’ll need to go deeper by enacting policies and procedures that support these values across your operations.” 

To meet today’s customers’ high expectations—especially Millennials—you need to measure and validate your firm’s performance. The reward is a return on investment in the form of enhanced cost savings, and customer and employee loyalty.

Part two of the white paper series discusses the tools available that can help identify metrics considered to be important, as well as some options for third-party verification.  

“Prove It” also delves into ways to charter (or re-charter) your firm beyond the established forms of Limited Liability Corporations (LLCs), C Corporations, and S Corporations. These include Public Benefit Corporation status and the more intensive step of becoming a certified B Corp. Oliver Russell is among just 1,500 companies in the world to be recognized as a certified B Corp.

“It’s not easy,” said Stoddard. “We know, we’ve been there. And since 1991 we’ve helped a lot of other brands get there.”

Download “Prove It” now, and look for the final installment, “Share It,” to be published later in 2015.

ABOUT OLIVER RUSSELL
Oliver Russell, a Boise-based brand-marketing firm founded in 1991, builds brands for purpose-driven companies. The company specializes in natural food and beverages, technology, health, and startups. It is a certified B Corporation and a legal public benefit corporation, part of a growing movement of companies that use the power of business to help solve social and environmental issues. Since the company’s founding, Oliver Russell has donated more than $1.8 million in cash and resources via social impact grants to causes and social enterprises. More information about these Social Impact Grants can be found here.

Oliver Russell

Oliver Russell

Oliver Russell, a Boise-based brand-marketing firm founded in 1991, builds brands for purpose-driven companies and causes. The company counts Hewlett-Packard, Allegro Coffee/Whole Foods Market, and Mountain Health Co-op among its clients. It is a certified B Corporation, part of a growing movement of companies that believe in using the power of business to help solve social and environmental issues.

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