Get the latest delivered to your inbox
Privacy Policy

Now Reading

Ice Cube and the Goodyear Blimp: March 18 Event Shares Brand Best Practices for Evaluating Risk Versus Reward When Causes Come Calling

3BL Media Presents 2015 Sustainability Communications Webinar Series

Ice Cube and the Goodyear Blimp: March 18 Event Shares Brand Best Practices for Evaluating Risk Versus Reward When Causes Come Calling

3BL Media Presents 2015 Sustainability Communications Webinar Series

Published 03-13-15

Submitted by 3BL

Join us for the inaugural webinar of 3BL Media's Sustainability Communications Webinar Series:

“Opportunistic CSR: Goodyear’s Accidental Adventure With Ice Cube,”

Date: Wednesday, March 18

Time: 2:00 pm ET

Attend: Click here to register

Join 3BL Media moderators and Doug Grassian, senior manager of Goodyear airship communications and Joe Waters (@joewaters), founder of Selfishgiving.com and author of “Cause Marketing for Dummies.” to discuss the company’s high-profile response to the campaign and how it influenced the opportunity to be palpable for Goodyear while still recognizing the core desire of the campaign. - 

Webinar attendees will gain insight into Goodyear’s decision to engage in real-time with a previously unknown charity and a famous hip hop artist. A media coverage analysis will also be shared.

 

About 3BL Media 
Founded in 2009, 3BL Media is the leading news distribution and content marketing company focused on niche topics including sustainability, health, energy, education, philanthropy, community and other social and environmental topics. The company works with organizations including multinational corporations, SMEs, and non-profits to distribute multi-format media assets through social, traditional and new media channels. 3BL Media leverages its expertise in communications, technology and social media to enable organizations to more effectively communicate about their initiatives to the press, investors, consumers and other critical stakeholder groups.  Visit us at CSRwire.comJustmeans.comSocialEarth.org and 3blmedia.com.

3BL logo

3BL

3BL

3BL has revolutionized how brands share their corporate sustainability and social impact progress.

By leveraging our proprietary technology and expansive distribution network, you can easily access disparate and hard-to-reach stakeholders. And, with our best in class analytics suite, you can measure the impact of your ESG initiatives and build a positive reputation that lasts.

Our Brand Studio combines the editorial expertise of TriplePundit's sustainability communicators and the reach of 3BL’s unrivaled distribution network, so you can find new ways to tell your stories better and share them more widely across your target audiences.

More from 3BL

Join today and get the latest delivered to your inbox