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The Ian Martin Group is Proud to Announce its Recertification as a B Corp

Submitted by: Ian Martin Group

Categories: Corporate Social Responsibility, Stakeholder Engagement

Posted: Apr 22, 2014 – 11:31 AM EST


TORONTO, Apr. 22 /CSRwire/ - Today, the Ian Martin Group is announcing its recertification as a B Corp (‘B’ stands for Benefit). Certified B Corporations are companies that measure/report their social and environmental performance against a transparent 3rd party standard called the B Impact Assessment. There are currently 990 Certified B Corporations in 32 countries around the world.

Since the Ian Martin Group was first certified two years ago, the company’s B Impact Score jumped from 88 to 105. There were 6 key questions from the Impact Assessment that drove the improved social and environmental performance of the company:

  • Does your company have a corporate mission statement that includes a specific commitment to social or environmental impact?
  • If your company has conducted an employee satisfaction / engagement survey within the past 2 fiscal years, what percent of your employees are 'Satisfied' or 'Engaged'?
  • Do you have the following policies in place: business code of conduct, career development, flexible work, environment & purchasing, ethical reporting, travel & expense?
  • Is there something different or innovative about the company's approach to charitable-giving that has changed the industry?
  • Do your products or services achieve a specific social or environmental impact?
  • Does the company have a formal process to share financial information (except salary info) with its full-time employees?

In a recent open letter to fellow business owners published by Tim Masson, Chief Steward & CEO of the Ian Martin Group, he provides an in-depth overview into how the company used these questions to reshape the culture and improve their B Impact Score. Over two years, the company:

In his open letter, Masson challenges leaders of other companies to begin benchmarking their social performance by taking the B Impact Assessment and to adopt a culture of continuous improvement. He concludes, “I invite you join us in the competition not only the best in the world but to be best for the world.”

About the Ian Martin Group

The Ian Martin Group is North America's most progressive recruitment and project-staffing firm. As a Certified B Corporation, the company meets comprehensive standards that measure its positive impact on employees, suppliers, community, and the environment. The Ian Martin family includes technical recruitment divisions IME, IMT and IMIT – experts in Engineering, Telecom and IT respectively - as well as Ian Martin Executive and the 500 Staffing. For more information visit or call 1 (800) 567-9675

About B Corp

Certified B Corporations meet rigorous standards of social and environmental performance, legally expand their corporate responsibilities to include consideration of stakeholder interests, and build collective voice through the power of the unifying B Corporation brand. As of January 2014, there are more than 900 Certified B Corporations from over 60 industries and 32 countries, representing a diverse multi-billion dollar marketplace.

About B Lab

B Lab is a nonprofit organization that serves a global movement to redefine success in business so that all companies compete not only to be the best in the world, but the best for the world. B Lab drives this systemic change through a number of interrelated initiative: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) passing legislation to accelerate growth of social entrepreneurship and impact investing (20 states have already passed benefit corporation legislation); 3) developing B Analytics, a customizable platform for measuring, benchmarking, and reporting on impact 4) providing free, powerful tools for businesses to measure, compare and improve their social and environmental performance (more than 15,000 businesses use B Lab’s free B Impact Assessment). For more information, visit ,  and .



For more information, please contact:

Melissa Alvares Marketing Manager
Phone: 416-439-6400
Twitter: @melisonit


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