Commitment helps advance digital learning, teaching, administration in 15,000 U.S. schools
Submitted by: OLD Adobe
Posted: Feb 28, 2014 – 08:26 AM EST
SAN JOSE, Calif., Feb. 28 /CSRwire/ - Adobe (Nasdaq:ADBE) announced today it is answering President Barack Obama’s challenge to bring technology education and teacher training to American schools by committing over $300 million in software and professional development to the White House’s ConnectED initiative. This commitment is among the largest to date, bringing the collective total of private sector donations to over $1 billion.
Adobe’s $300 million commitment consists of software for students and educators, including: creative products Adobe Photoshop Elements, and Adobe Premiere Elements which includes complimentary access to technologies from Dolby Laboratories; Adobe Presenter and Adobe Captivate for e-Learning curricula; and Adobe EchoSign electronic signature software for improving schools’ administrative processes. In addition, Adobe’s Education division and the Adobe Foundation are providing a range of teacher training resources from the company’s Education Exchange program and the Adobe Youth Voices initiative. The commitment is aligned with the Common Core State Standards Initiative, which recommends that media skills be integrated throughout core curricula.
Adobe is presenting its commitment to ConnectED during the first White House Student Film Festival on Fri., Feb. 28 at 3:30 p.m. ET in the East Room.
"We believe in the power of media creation as a way for youth to express their creativity and build their skills for future success," said Shantanu Narayen, president and CEO of Adobe. "We’re proud to contribute to the President’s ConnectED initiative, and look forward to seeing the benefits that our technology brings to both students and educators."
For the past 20 years, Adobe has helped K-12 schools integrate creativity and digital literacy into curriculums through programs such as Adobe Youth Voices (AYV) and the Adobe Education Exchange.
According to a 2013 study conducted by Adobe, parents and educators in the United States identified three key requirements needed to promote and foster creativity in education: provide tools and training to educators to enable creativity, make creativity integral to the curriculum, and reduce mandates that hinder creativity. In supporting the ConnectED initiative, Adobe addresses all three by providing access to quality software and resources that will foster students’ creative thinking and expression, and equip teachers to help students confidently communicate their ideas through media.
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