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ACCP and Corporate Citizenship Announce Launch of Latest Collaboration, The Measurement Academy

Registration is now open for The Measurement Academy, a series of trainings & resources to educate corporate citizenship professionals on measuring the impact of companies' social investment programs

ORLANDO, Fla., Nov. 13 /CSRwire/ - The Association of Corporate Contributions Professionals (ACCP) and Corporate Citizenship are pleased to announce registration is now open for The Measurement Academy. Beginning in spring 2014, The Measurement Academy is a combination of trainings, resources and consulting services delivered by ACCP and Corporate Citizenship that will educate individuals and companies on the LBG Model, which is managed by Corporate Citizenship and is internationally recognized as a global standard for measuring corporate community investment.

“Upon completion of our 18-month pilot program on the LBG Model earlier this year, we immediately began developing the training and resources which now make up The Measurement Academy,” said Mark Shamley, President and CEO at ACCP. “We dissected the learnings of the pilot program and divided the program offerings into two distinct tracks based off a participant’s previous knowledge of measurement. The beauty of this program is that, once a participant completes these programs, they will have the knowledge and tools necessary to begin using or expand the use of this measurement framework as a planning and assessment tool.”

The Measurement Academy is made up of two different program offerings. The Fundamentals of Measurement is a training program that will expose participants to the basics of the LBG Model and instruct attendees on how to “lay the groundwork” to begin measuring their own programs. It will guide participants through application of the model on a specific program of their choosing, including how to align NGO partners to meet company expectations. This program is designed for individuals with limited background in impact measurement.

The second, more advanced program offering of The Measurement Academy is called Evaluating Your Impact. This program is an enhancement to ACCP membership and consists of a tailored 12-month program administered by Corporate Citizenship. It will support participating companies in applying the LBG measurement framework enterprise-wide so as to demonstrate impacts of corporate community investments. Evaluating Your Impact will give participants the knowledge and tools needed to deploy the LBG model, benchmark against LBG’s global network and report more effectively on results achieved. The program offering includes full participation in LBG’s worldwide network.

“As our collaboration with ACCP grows, so does our excitement about combining the best practices of North America, Europe and the rest of the world for the betterment of corporate community investing,” said Mike Tuffrey, Co-founder of Corporate Citizenship. “The Measurement Academy is the conduit for increasing the business community’s capability to evaluate the impact of community investing.”

Each program offering will be delivered through a series of online virtual learning and in-person sessions. Interested individuals may visit www.TheMeasurementAcademy.org to learn more about the programs, schedules and costs.

About ACCP
The Association of Corporate Contributions Professionals (ACCP) is the nation's leading independent organization providing services and support for corporate grant making, community relations and employee volunteer managers. ACCP is a nonprofit advocacy and continuing education organization that helps corporations identify and adopt best practices and provides training for contributions professionals in the volunteerism, community relations and contributions fields. Our membership is comprised of 140 Fortune 300 multinationals whose collective annual charitable giving exceeds
$8 billion.

About LBG and Corporate Citizenship
LBG is the international standard for measuring corporate community investment. More than 300 companies around the world use the LBG model to manage their community programs and demonstrate the impact to society and the business. The LBG framework is also integrated into international indices such as the Dow Jones Sustainability Index. The LBG network is also a global forum for members to share best practice and benchmark performance. LBG is managed on behalf of its members by Corporate Citizenship; a sustainability consulting firm with offices in the US, UK, Singapore and representation in Scandinavia and Bangalore. Corporate Citizenship offers clients around the world unrivalled breadth and depth of experience in corporate responsibility. Since 1997, it has advised leading, multi-national corporations on how to enhance and align their citizenship and traditional business activities to create strategic business value.

For more information, please contact:

Dawn Henry Director, Marketing & Communications
Phone: 407-650-9748
Phone 2: 407-234-3846
Fax: 407-236-0470

For more from this organization:

Association of Corporate Citizenship Professionals


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