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MillerCoors Launches Month-Long Volunteer Effort to Protect Water

Thousands of Volunteers to Participate in MillerCoors "Great Water Month"

Published 09-03-13

Submitted by MillerCoors

MillerCoors is kicking off its largest annual volunteer event to protect beer’s most important ingredient: water.  The brewer has designated September as “Great Water Month,” when thousands of MillerCoors employees will participate in projects across the nation to protect local water resources and promote water stewardship.  The projects will take employees off-campus and into their local communities to repair riverbeds, clean up coastlines, and remove trash.

“Water is a vital resource not only to MillerCoors, but also to the communities in which we live and work,” said MillerCoors Chief Executive Officer Tom Long.  “Water stewardship is a top priority for MillerCoors, and each September we roll up our sleeves and work to make an impact alongside our communities and customers.”

Now in its fifth year, Great Water Month continues to grow, with thousands of volunteers and projects in over a dozen communities.  In partnership with a variety of community-based organizations, MillerCoors will have events in the following MillerCoors operating communities: 

Chicago, IL, Friday, September 6, All Day
Employees will join Friends of the Chicago River on water improvement projects.

Milwaukee, WI, Saturday, September 7, 9am CT – 1pm CT
Employees will clean up the Milwaukee River and remove trash with River Revitalization Foundation.

Chippewa Falls, WI, Saturday September 7, 9am CT – 12pm CT

Leinenkugel Brewery employees will team up with the Chippewa Falls Parks and Recreation Department for a water clean-up program.

Elkton, VA, Friday, September 13, 8am ET – 1pm ET
The Shenandoah Brewery will be working with the Shenandoah Valley Pure Water Forum to clean up the Shenandoah River.

Albany, GA, Friday, September 13, 9am ET 12pm ET
The brewery will team up with Flint Riverkeeper to pick up trash along the area along the Flint River and Lake Chehaw, a popular recreational area in the city.

Golden, CO, Saturday, September 21, 8am MT 12pm MT
Employees will work with the City of Golden on water improvement projects.

Irwindale, CA, Saturday, September 21, 9am PT – 12pm  PT
As part of Coastal Clean-up Day, the brewery will work with Bolsa Chica State Beach.

Fort Worth, TX, Saturday, Sept 21, 9am CT – 12pm CT
Employees will work with the Trinity Fort Worth Nature Center on water clean-up.

Eden, NC, Saturday, September 28, 9am ET  – 12pm ET
Employees will partner with the Dan River Basin Association to help clean up the area along the Smith River.

About MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

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