Agency Expands Strategic Role in Client Sustainability Efforts
Submitted by: Calypso Communications
Posted: May 07, 2013 – 08:26 AM EST
PORTSMOUTH, N.H., May 07 /CSRwire/ - Calypso Communications, an integrated marketing agency, announced that it has joined forces with Nexus Global Advisors, a strategic advisory firm with a focus on sustainable business.
An increasing portion of Calypso clients are making sustainability central to their strategic thinking and are asking for advice on how branding efforts can add value to their efforts. At the same time, an increasing number of Nexus clients are interested in promoting their sustainability efforts and translating their investments in sustainability into brand equity.
“The sound of ‘greenwashing’ in the marketplace is deafening,” said Calypso Founder Kevin Stickney. “It’s important to us that our clients are not out there with ‘me too’ environmental claims, and that what they say about their environmental performance is real and differentiating. By working with experts such as Nexus to debunk and validate green methods, sources, and messages, we offer our clients a solid foundation on which to build truly sustainable brands.”
Calypso clients include businesses in the renewable energy, utility, power generation, and waste management markets, as well as manufacturing, high-tech, and healthcare organizations. From sustainability and corporate social responsibility reports, to green-focused collateral materials, to media outreach with eco-friendly themes, Calypso’s expertise in this area is rapidly growing. The agency’s production work in web, video, and animation also frequently profiles client sustainability initiatives.
“There are actually companies out there that are fervently pursuing sustainability, but few communicate in a way that gets heard and understood,” said Eric Lowitt, managing director of Nexus Global Advisors. “The folks at Calypso get this. They start with companies’ facts and then craft a meaningful narrative. Telling these stories in a compelling way proves to other organizations that they can do the right thing without compromising on value, products, or profits.”
Lowitt’s new book, The Collaboration Economy, focuses on companies that have made significant and successful organizational changes to embrace sustainability by working with rivals, public sector agencies, and civil sector organizations to address global challenges and kickstart inclusive global growth.
About Calypso Communications
Based in Portsmouth, N.H., Calypso Communications is a premier, award-winning strategic marketing, corporate communications, and business development consultancy. Highly sought after for its seasoned insight and perspective, Calypso effectively engages stakeholders crucial to driving business and value for clients in the energy, environmental, healthcare, and technology industries. For more information, visit www.calypsocom.com.
About Nexus Global Advisors
Nexus Global Advisors was formed in 2012 by Eric Lowitt, a globally recognized consultant and thought leader in the fields of competitive strategy, sustainability, and collaboration. Nexus Global Advisors works with visionary companies, public sector agencies, and civil sector organizations to catalyze beneficial change and tackle our most vexing global challenges. For more information, visit nexusglobaladvisors.com.
For more information, please contact: