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Engaging Middle Management to Meet Environmental Objectives at Wells Fargo

Submitted by: Boston College Center for Corporate Citizenship

Categories: Environment, Corporate Social Responsibility

Posted: Mar 06, 2013 – 10:00 AM EST


BOSTON, Mar. 06 /CSRwire/ - Wells Fargo has made an ongoing commitment to protecting the environment and reducing the environmental impact of its operations. The company’s goals include achieving by 2020 a 65 percent recycling rate, a 40 percent increase in energy efficiency, and a 35 percent reduction in absolute greenhouse gas emissions. To accomplish these objectives, Wells Fargo uses internal Green Teams to engage employees around sustainability issues. One of the greatest challenges in implementing the Green Teams program has been gaining buy-in and support from middle management.

Middle management plays an important role in helping Wells Fargo meet its corporate citizenship goals. Managers assist in making philanthropic funding decisions by participating in regional grant committees. They also make vital decisions regarding the environmental performance of the company’s operations. It is a challenge to place increasing responsibilities on middle managers when they already must juggle competing, demanding priorities. However, participation by middle management is critical for company-wide efforts such as sustainability initiatives. To read the rest of this blog entry >>

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