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Internal Partners Play Key Role in Bringing Corporate Citizenship Vision to Life

Internal Partners Play Key Role in Bringing Corporate Citizenship Vision to Life

Published 03-05-13

Submitted by Boston College Center for Corporate Citizenship

Corporate citizenship professionals must approach their work with a vision for tomorrow. The theme of our 2013 International Corporate Citizenship Conference – Designing Opportunity – recognizes that corporate citizenship has the potential to improve company performance and create value. Linking citizenship activities to core business strategy can lead to a more engaged workforce, improved reputation, superior risk management and, ultimately a stronger financial performance.

BCCCC
Boston College Center for Corporate Citizenship Director's Blog – Katherine V. Smith

Realizing the potential of citizenship programs requires an enterprise-wide approach.

In a recent article for Fast Company magazine, "To change a company, you need intrapreneurs," Jennifer Silberman, vice president of Corporate Responsibility at member company Hilton Worldwide, wrote about how employees across multiple departments can advance citizenship and business objectives. She observed that these "intrapreneurs" work inside a company with a mindset that "helps drive innovation and uncover opportunities within the challenges of operating in a changing world."

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Boston College Center for Corporate Citizenship

Boston College Center for Corporate Citizenship

The Boston College Center for Corporate Citizenship connects professionals with research, insights on corporate social responsibility and management education opportunities. Founded by the Carroll School of Management, we help our member companies know more, do more and achieve more with their corporate citizenship programs. We engage over 400 member companies and more than 10,000 individuals annually to share knowledge and expertise about the practice of corporate citizenship through our executive education program, research, courses, and our annual conference. For more information on our courses, research and membership, visit ccc.bc.edu. Connect with Boston College Center for Corporate Citizenship: Linkedin, Twitter, Facebook & Google+.

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