2013 Cause Marketing Halo Award Winners Announced

Campaigns supporting veterans, rainforests and micro-entrepreneurs were among the 40 finalists announced today in the Cause Marketing Halo Awards.

Business initiatives designed to “do well by doing good” in 10 competitive categories were revealed by David Hessekiel, founder and president of Cause Marketing Forum, Inc., parent of the 11-year-old competition. Gold and Silver Halos will be bestowed on the winners at CMF’s annual conference to be held in Chicago this May.

Leading the field with three finalist nominations was “Going Beyond Ourselves,” a multi-faceted campaign by Brawny Towels and the Wounded Warrior Project to raise funds to help injured veterans.

The Cause Marketing Halo Award finalists are:

Best Transactional Campaign Finalists

• Pay-What-You-Want Campaign: Humble Bundle & American Red Cross
• Going Beyond Ourselves: Listen Up Español & buildOn
• Inner Strength: Brawny Towels & Wounded Warrior Project
• Million Moment Mission: LL Bean & National Park Foundation

Best Social Media Campaign Finalists

• Inner Strength: Brawny Towels & Wounded Warrior Project
• Connect for Good: AT&T & Several Nonprofit Organizations
• Mom's the Word!: Johnson & Johnson, Mattel & Save the Children
• Phones for Good: TELUS + Free The Children Campaign

Best Message-Focused Campaign Finalists

• Give, Get & Save the Rainforest: Macy's & The Nature Conservancy
• Let's Solve This: ExxonMobile & Several Nonprofit Organizations
• Fight Childhood Cancer One Cup at a Time: Toys"R"Us, Inc. & Alex's Lemonade Stand Foundation
• Time Warner Cable Brings Space Shuttle Endeavour Home: Time Warner Cable & California Science Center

Best Video Creative Finalists

• Just a Little Heart Attack: American Heart Association & Several Sponsors
• Warriors in Pink: Ford Motor Company & Several Nonprofit Organizations
• We Can Be Heroes: Warner Bros. Entertainment & Save the Children, International Rescue Committee and Mercy Corps
• The Valspar Color Project: Valspar & Habitat for Humanity

Best Health-Related Campaign Finalists

• Help Save Lives Where We Live: Ross Stores & American Heart Association
• Do It For The Girls!: P&G’s GIVE Hope & The National Breast Cancer Foundation
• Muscle Up: Jiffy Lube & Muscular Dystrophy Association
• Every Step Counts: Kohl's Department Stores & Susan G. Komen for the Cure, Southeast Wisconsin

Best Environmental or Animal Campaign Finalists

• Take a Load Off: Procter & Gamble & Alliance to Save Energy
• 2012 Best of Groupon Grassroots Campaign: Groupon & Vested Interest in K9s, Inc
• Million Moment Mission: LL Bean & National Park Foundation
• TD Forests: TD Bank Group & Nature Conservancy Canada

Best Business Model Integration Finalists

• Warby Parker
• Humble Bundle
• Groupon
• TerraCycle

Best Social Service Campaign Finalists

• Building Community: ARAMARK & Families International
• Run10, Feed10: Women's Health & FEED Projects
• Brewing the American Dream: Samuel Adams Brewing & ACCION U.S. Network
• A Very Special Christmas: Big Machine Label Group, Clear Channel Communities & Special Olympics International

Best Education Campaign Finalists

• Turning Agents into Educators: Horace Mann & DonorsChoose.org
• Tools for Classrooms: Chase, Clear Channel & DonorsChoose.org
• Kohl's Cares Scholarship Program: Kohl's Department Stores
• Investing for Good: Capital One & The Heart of America Foundation

Best Print Creative Finalists

• Inner Strength: Brawny Towels & Wounded Warrior Project
• Run10, Feed10: Women's Health & FEED Projects
• Give, Get & Save the Rainforest: Macy's & The Nature Conservancy
• We Can Be Heroes: Warner Bros. Entertainment & Save the Children, International Rescue Committee and Mercy Corps

A total of 20 awards will be given out to programs judged the best cause marketing campaigns of 2012 at the 11th Annual Cause Marketing Forum Conference at the JW Marriott Chicago on May 30.

Engage for Good

Engage for Good

Engage for Good (formerly the Cause Marketing Forum) helps business and nonprofit executives succeed together by providing access to actionable information, valuable contacts and recognition for outstanding work through conferences, distance learning, online resources and customized services.

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