2013 Cause Marketing Halo Award Finalists Revealed
Annual Awards Recognize Best in Corporate/Cause Partnerships
Published 02-19-13
Submitted by Engage for Good
2013 Cause Marketing Halo Award Winners Announced
Campaigns supporting veterans, rainforests and micro-entrepreneurs were among the 40 finalists announced today in the Cause Marketing Halo Awards.
Business initiatives designed to “do well by doing good” in 10 competitive categories were revealed by David Hessekiel, founder and president of Cause Marketing Forum, Inc., parent of the 11-year-old competition. Gold and Silver Halos will be bestowed on the winners at CMF’s annual conference to be held in Chicago this May.
Leading the field with three finalist nominations was “Going Beyond Ourselves,” a multi-faceted campaign by Brawny Towels and the Wounded Warrior Project to raise funds to help injured veterans.
The Cause Marketing Halo Award finalists are:
Best Transactional Campaign Finalists
Pay-What-You-Want Campaign: Humble Bundle & American Red Cross
Going Beyond Ourselves: Listen Up Español & buildOn
Give, Get & Save the Rainforest: Macy's & The Nature Conservancy
We Can Be Heroes: Warner Bros. Entertainment & Save the Children, International Rescue Committee and Mercy Corps
A total of 20 awards will be given out to programs judged the best cause marketing campaigns of 2012 at the 11th Annual Cause Marketing Forum Conference at the JW Marriott Chicago on May 30.
Engage for Good
Engage for Good
Engage for Good (formerly the Cause Marketing Forum) helps business and nonprofit executives succeed together by providing access to actionable information, valuable contacts and recognition for outstanding work through conferences, distance learning, online resources and customized services.