Submitted by: Boston College Center for Corporate Citizenship
Posted: Sep 21, 2012 – 04:00 PM EST
CHESTNUT HILL, Mass., Sep. 21 /CSRwire/ - Social media today offer an exciting variety of communication channels for telling the story of your community involvement efforts internally and externally in an interactive way. Like any new tools, they present challenges and opportunities and require an understanding of their proper use if you want to maximize the potential.
In the Center for Corporate Citizenship course Communications for Community Involvement Managers, Dell’s Michele Glaze, Regional Giving Manager, North America, will share her knowledge and experience using social media to effectively communicate internally and externally about a company’s work in the community. Participants will also have an opportunity to participate in a hands-on, real-time Twitter chat and experience firsthand the what, how and why of social media/Twitter chat, along with the do’s and don’ts.
This program is designed for professionals with direct community involvement responsibilities, including those from public relations, marketing, communications or other functions with responsibility for corporate citizenship communications.
Communications for Community Involvement
October 17-19, 2012; Seattle, WA
For more information, please contact: