Expanding communication channels are creating new challenges and opportunities for sharing the story of your corporate citizenship efforts. A sound communication strategy with compelling messages can boost internal and external support so your programs can reach their full potential. The Boston College Center’s course, Communications for Community Involvement, will help you maximize the visibility and value of your company’s community involvement. It will give you a better perspective on communication trends, and provide the tools necessary to evaluate a variety of media platforms and develop a comprehensive communication plan utilizing multiple channels.

“This course helped me meet some of the challenges faced in optimizing the value of community involvement initiatives,” said Jean Krause, Director Community Relations at Center Point Energy. “It became clear that our ability to optimize the visibility of our community involvement initiatives is directly related to our capability to deliver unique and memorable communications that strengthen and reinforce our company’s brand as a good corporate citizen.” 

This program is designed for professionals with direct community involvement responsibilities, including those from public relations, marketing, communications or other functions with responsibility for corporate citizenship communications.

Communications for Community Involvement
October 17-19, 2012; Seattle, WA

Register by Aug 24 to receive $100 off registration.

Learn more and register here

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Boston College Center for Corporate Citizenship

Boston College Center for Corporate Citizenship

The Boston College Center for Corporate Citizenship connects professionals with research, insights on corporate social responsibility and management education opportunities. Founded by the Carroll School of Management, we help our member companies know more, do more and achieve more with their corporate citizenship programs. We engage over 400 member companies and more than 10,000 individuals annually to share knowledge and expertise about the practice of corporate citizenship through our executive education program, research, courses, and our annual conference. For more information on our courses, research and membership, visit ccc.bc.edu. Connect with Boston College Center for Corporate Citizenship: Linkedin, Twitter, Facebook & Google+.

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