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Cradle to Cradle Certified(CM) Product Program Moves to Independence, Transparency

New board to oversee certification process

Submitted by: Cradle to Cradle Products Innovation Institute

Categories: Green Products & Services, Sustainability

Posted: Jun 29, 2012 – 09:45 AM EST


SAN FRANCISCO, Jun. 29 /CSRwire/ - A new Certification Standards Board has been created by the Cradle to Cradle Products Innovation Institute to oversee the ongoing development of the Cradle to Cradle product certification protocol. The board’s responsibility for Cradle to Cradle product certification represents an important step toward transparency for the certification process and independent third-party verification of the protocol, developed over the past 20 years by William McDonough and Dr. Michael Braungart in collaboration with some of the world’s top brands.

“The establishment of the Certification Standards Board as the main governance body of the product certification methodology is a milestone for the Institute, a further step in our effort to create a more public and responsive standard,” said Cradle to Cradle Products Innovation Institute president Bridgett Luther.

The Certification Standards Board membership includes respected industry leaders with backgrounds in chemistry, chemical engineering, toxicology, environmental science, product design, business, and manufacturing. “The Institute and the new board will play a critical role in Cradle to Cradle certification, and create an incentive for continual improvement in the environmental and social qualities of the products people use,” said board member Adam Lowry, co-founder of Method.

“I am privileged to join the newly established Certifications Standards Board,” said Rudi Daelmans of Desso, a leading carpet manufacturer based in The Netherlands.  “Transparency is the new business standard, as are independence and active stakeholder engagement.”

The new Certification Standards Board includes:

  • Adam Lowry, Method
  • Angela Nahikian, Steelcase
  • Christoph Semisch,  Environmental Protection Encouragement Agency (EPEA)
  • Gabe Wing, Herman Miller
  • Jay Bolus, McDonough Braungart Design Chemistry (MBDC)
  • Dr. John Warner, Warner Babcock
  • Maureen Gorsen, attorney
  • Paul Murray, Shaw Industries
  • Rudi Daelmans, Desso
  • Dr. Susan Klosterhaus, Cradle to Cradle Products Innovation Institute

About the Cradle to Cradle Products Innovation Institute

The Cradle to Cradle Products Innovation Institute is a non-profit organization, co-founded by William McDonough and Michael Braungart, to bring about a large-scale transformation in the way we make things. The Institute's mission is to provide a continuous improvement quality standard to guide product manufacturers and designers in making safe and healthy things for our world.

The Institute, using the Cradle to Cradle® framework, works with leaders from academia, the NGO environmental community, government, and industry to implement a standard for assessing and constantly improving products based on five criteria:

   1. Safe and appropriately sourced materials

   2. Material reutilization

   3. Renewable energy

   4. Release of clean water

   5. Social fairness

Products that meet the transparent criteria of this rating system will receive the Cradle to CradleCM certification mark.

Learn more at

For more information, please contact:

Phone: 801.971.5240
Phone 2: 801.350.0618


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