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How Businesses Can Co-Create a Greener Economy - Advice from Alisa Gravitz of Green America

How Businesses Can Co-Create a Greener Economy - Advice from Alisa Gravitz of Green America

Published 04-02-12

Submitted by Green Marketing TV

Green America believes the economy will be 20% green by 2020. But given that it’s less than 5% green now, there are still many ways the green economy can grow.

That’s why the people of Green America, like Alisa Gravitz, executive director of Green America and Green Festivals, are encouraging green entrepreneurs to get into the game. Now. So they’ve created the Green Festivals organization which celebrates solutions in communities across America. Featuring hands-on workshops, innovative green companies demonstrate products and services, as well as arts, music, culture, organic food, and much more.

It’s a two-day party with a purpose: Offering everyone the opportunity to go away with at least one way to be greener.

Green Entrepreneurship: 3 Ways You Could Seize Green Economy Opportunities Now

With green consumerism and corporate social responsibility coming into their own, there are plenty of opportunities for aspiring entrepreneurs to start a sustainable business, whether it is a green home based business or brick and mortar shop. Alisa provides the following wise pieces of advice for small business entrepreneurs looking to get a toehold in the expanding green economy:

  • Find Ideas in Activism Movements: If you’re looking for a green entrepreneurship inspiration, check out what the green activists are saying. They’ll give you a clue as to trends in the green economy and where you’ll find consumers already pushing corporations to change. Then get ahead of sluggish old companies by creating something new an agile on your own.
  • Key Your Eye on the Triple Bottom Line: Profit is important, and environmental stewardship is too, but a green business needs to be mindful of human capital and social responsibilities. A holistic business is operated on the belief that true sustainability is more than just the environment – it’s about communities that are healthy from the ground up.
  • Pay Attention to Tipping Points: Read up on what experts are saying about current tipping points to find out where the newest and most urgent opportunities lay. There you’ll find a plethora of new innovations just waiting to be seized.
Get More Cutting Edge Advice on Green Entrepreneurship

Want to hear more about Green America and how your green entrepreneur ideas will flourish with their guidance? Tune in to the interview between Alisa Gravitz and Lorna Li for the Green Business Entrepreneurs Success Summit, where Alisa will expand on the following topics:

  • All the programs Green America offers, including National Green Pages, The Green Business Network, and Green Festivals, and how they will help you as a green business.
  • Why certification with The Green Business Network is a must-have for any aspiring green entrepreneur and just how easy the process is to obtaining it.
  • How to take advantage of being listed in the National Green Pages and what that will do to your green business growth.
  • Why green festivals are so great and how to start one on your own.
Join the Green Business Entrepreneurs Success Summit: April 16-20, 2012

Are you gearing up to start a new green business? Tune into the week-long Green Business Entrepreneurs Success Summit during which you’ll discover more tips and ideas than your brain can handle.

This FREE virtual event is the Green MBA alternative you’ve been looking for, and will be packed full of sage advice from 25 expert speakers talking about green businesses and social enterprises.

Register for this complimentary series of expert webinars for green business here: http://www.greenbusinessentrepreneurs.com/

The Green Business Entrepreneurs Success Summit speakers include:

  • KoAnn Vikoren Skrzyniarz, CEO & Founder of Sustainable Life Media & Sustainable Brands Conference
  • Alisa Gravitz, Executive Director Green America & Green Festivals
  • Shel Horowitz, Author of Guerilla Marketing Goes Green
  • Scott Cooney, Founder of GreenBusinessOwner.com
  • Jacquie Ottman, Author of The New Rules of Green Marketing
  • Elena Christopoulos, Executive Director of the Green Chamber of Commerce
  • Nikki Pava, Co-Founder of EcoTuesday & Founder of Alegria Partners

About Lorna Li

Lorna Li is the Founder and Editor In Chief of Green Marketing TV, a green business blog that provides social entrepreneurs with inspiring interviews, marketing strategies, tips and tools to help them grow their triple bottom line businesses. She is an Internet Marketing professional who specializes in Social Media SEO, the art of leveraging social media to increase search engine visibility and rankings. Lorna’s career as a professional change maker includes a decade of working in the non-profit sector on environmental sustainability and indigenous rights.

She’s been actively involved in the social enterprise sector since 2001 and has helped hundreds of nonprofits receive funding through innovative corporate partnerships. Lorna enjoys helping socially responsible entrepreneurs with Internet focused business coaching at ChangeMakerBusinessCoaching.com.  You can connect with @LornaLi on Twitter or Lorna Li on Facebook.

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Green Marketing TV

Green Marketing TV

Green Marketing TV business blog for green and social entrepreneurs - entrepreneurs who care about people, profits, and the planet. Our mission is to provide socially responsible entrepreneurs with marketing strategies, tips and tools that help them grow their small to medium sized business. We offer insightful entrepreneur interviews, news coverage of inspiring organizations, actionable marketing advice, and useful guides on how to start and grow a triple bottom line business, without going crazy.

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