Submitted by Recyclebank
Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals from local and national businesses, today announced the re-certification of its 2009 B Corporation status, issued by B Lab, a nonprofit organization dedicated to using the power of business to solve social and environmental problems. As a Certified B Corp, Recyclebank meets rigorous standards of social and environmental performance, transparency and accountability, including consideration for decisions affecting every stakeholder: employees, suppliers, communities, consumers and the environment.
“We’re proud to continue as a B Corp, as the standards and goals not only align with the Recyclebank mission but also fortify a community of businesses dedicated to making decisions that collectively benefit the environment and society, ” said Ian Yolles, chief sustainability officer at Recyclebank. “Employees, shareholders and customers are increasingly expecting companies to be more involved in solving our social and environmental issues, and the growth of this certification along with the supporting legislation is an excellent indicator that both business and policy leaders are acknowledging this.”
Recyclebank joins more than 500 Certified B Corporations across 50 industries, representing a diverse multi-billion marketplace. The original B Corp certification methodology was developed over two years ago, and has been reviewed and edited by more than 600 entrepreneurs, investors, thought leaders and academics. Open source performance standards and impact metrics from numerous sources, including the Global Reporting Initiative, Wiser Business (a project of Natural Capital Institute), and the Social Venture Network maintain the assessment process, and it is within that long-standing methodology that Recyclebank has been awarded a re-certification of its B Corp status.
“The B Corp mission is to harness the power of the private enterprise to create public benefit; Recyclebank’s unique model to incent sustainability by rewarding green behavior embodies that spirit and has earned them this re-certification,” said Jay Coen Gilbert, co-founder of B Lab. “As each B Corp member excels socially, environmentally and financially, we are getting closer to our goal.”
Recyclebank helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank is empowering individuals to make a collective impact on the environment by increasing household recycling, reducing household energy usage and taking other environmentally-preferred actions. A Certified B Corporation, Recyclebank has been recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors. Recyclebank is headquartered in New York City. For more information, visit www.Recyclebank.com.
ABOUT B CORP
Certified B Corporations 1) meet rigorous standards of social and environmental performance; 2) legally expand their corporate responsibilities to include consideration of stakeholder interests; and 3) build collective voice through the power of the unifying B Corporation brand. As of January 2012, there are over 515 Certified B Corporations from over 50 industries, representing a diverse multi-billion marketplace. For more information, please visit http://www.bcorporation.net.
ABOUT B LAB
B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems. B Lab drives systemic change through three interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and just good marketing; 2) accelerating the growth of the impact investing asset class through use of B Lab’s GIIRS impact rating system by institutional investors; and 3) promoting supportive public policies, including creation of a new corporate form and tax, procurement, and investment incentives for sustainable business.
For nearly 15 years, Recyclebank has been working toward a waste-free future by focusing on the real-world impact of inspiring and motivating individuals. As the first rewards-for-recycling program of its kind, it introduced the principles of a circular economy to a mainstream audience. By partnering with communities and a variety of brands, Recyclebank leverages its Marketing-as-a-Service (MaaS) Platform utilizing data, education and incentives to encourage more than 4 million members across 450 municipalities to make better purchasing and disposal habits. For more information, visit www.Recyclebank.com or find them @Recyclebank on Twitter or at facebook.com/Recyclebank.
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