David Jones, author of "Who Cares Wins"

David Jones, an author, advertising executive, and counselor to world leaders, has been added as a keynote speaker at Boston College’s 2012 International Corporate Citizenship Conference, March 25-27, in Phoenix. He will share practical knowledge and insights into how business – in this age of social media – can combine success and profitability while delivering social value. 

In his new book, "Who Cares Wins: Why good business is better business", Jones describes his concept of the Social Business Idea™ - activities that are good for society and designed to drive profitable growth or make major savings.  He frames the 20-year evolution of socially responsible business through the prism of the Age of Image, the Age of Advantage, and the current Age of Damage. Jones believes that "social media is forcing businesses, politicians and leaders to be more socially responsible. It will reward those who are. And remove those who aren't."

Honored by the World Economic Forum as a Young Global Leader, Jones has distinguished himself as an industry visionary and proponent of corporate responsibility and social change. He is the youngest global CEO in the history of advertising, heading both Havas and Euro RSCG Worldwide. He was the driving force behind Kofi Annan's Campaign for Climate Justice, one of the most successful cause campaigns in history with 18 million people signing up as climate allies. Jones is also co-founder of One Young World, described by CNN as the "junior Davos," a nonprofit organization that provides brilliant young people with a global platform through which to effect positive change.

Other conference speakers include Hershey Board Chairman James Nevels, Microsoft Executive Vice President Brad Smith and Dell Vice President of Corporate Responsibility Trisa Thompson. Convening sponsor APS will provide insight from its Chairman and CEO Donald Brandt and Chief Sustainability Officer Edward Fox, while Ernst & Young will offer the expertise of Young Americas Executive Director, Climate Change and Sustainability Brendan LeBlanc and Leisha John, the firm’s director of environmental sustainability. 

Conference breakout sessions and workshops will feature experts on the issues and challenges facing corporate citizenship professionals. Panelists representing a wide range of companies such as FedEx, US Airways, Suncor, MasterCard, Travelers, New Balance, Green Mountain Coffee Roasters, Altria, and Wells Fargo will share their knowledge in sessions on topics that include: 

• Engaging stakeholders in the era of social media 
• Aligning corporate citizenship across the company and inside business units 
• Taking employees on the environmental journey 
• Business growth through a commitment to values 
• Taking your citizenship program global 
• Creating a strategic and successful philanthropy program 
• Developing the workforce of tomorrow through investment in education 
• Producing green products 
• Motivating your employee base to engage in advancing positive corporate citizenship from  wherever they sit 
• Finding financial gain from a commitment to reduce your environmental footprint 
• Leveraging business expertise to drive social value 
• Making the connection between corporate citizenship performance and reputation 
• Finding creative and innovative approaches to disaster readiness, relief and recovery 
• Developing strategy  
• The value of using the GRI framework for reporting 

The Boston College Center for Corporate Citizenship at the Carroll School of Management is a membership-based research organization committed to helping business leverage its social, economic and human assets to ensure both its success and a more just and sustainable world. As a leading resource on corporate citizenship, the Center works with global corporations to help them define, plan and operationalize their corporate citizenship. Through the power of research, management and leadership programs, and the insights of its more than 370 corporate members, the Center creates knowledge, value and demand for corporate citizenship. www.BCCorporateCitizenship.org

Boston College Center for Corporate Citizenship

Boston College Center for Corporate Citizenship

The Boston College Center for Corporate Citizenship connects professionals with research, insights on corporate social responsibility and management education opportunities. Founded by the Carroll School of Management, we help our member companies know more, do more and achieve more with their corporate citizenship programs. We engage over 400 member companies and more than 10,000 individuals annually to share knowledge and expertise about the practice of corporate citizenship through our executive education program, research, courses, and our annual conference. For more information on our courses, research and membership, visit ccc.bc.edu. Connect with Boston College Center for Corporate Citizenship: Linkedin, Twitter, Facebook & Google+.

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