Seasoned Brand Marketing Executive to Lead Marketing for Cause Driven Consumer Goods Company
Submitted by: Project 7
Posted: Dec 12, 2011 – 11:08 AM EST
COSTA MESA, Calif., Dec. 12 /CSRwire/ - /PRNewswire/ - Project 7®, a company that makes everyday products for good, today announced the addition of Laura Wasser as vice president of marketing. Wasser, a highly successful brand-marketing executive, has driven brand and visual strategy for one of the country's largest action sports lifestyle brands for the last six years, and will work in a similar capacity at Project 7 marketing the company's products for good.
"Laura is going to be a tremendous addition to the Project 7 team," said Tyler Merrick, founder and CEO of Project 7. "Since the beginning, I've wanted Project 7 to be a lifestyle brand synonymous with giving, and not just another consumer goods company. Laura has the branding expertise to make that happen."
Wasser joins Project 7 from Hurley, a youth lifestyle brand rooted in surfing, skate, music and art, where she led all marketing strategy, development, and sales execution. During her tenure at Hurley, Wasser directed all communications, relationships with brand athletes and musicians and high-profile events. Wasser produced and oversaw signature marketing campaigns for Hurley's branded US Open of Surfing, which attracts more than 500,000 visitors each summer; generated in excess of 4M in sales in a key Weezer and PacSun fashion and music collaboration; created an exclusive collaboration with musician, artist and activist Brandon Boyd, from the band Incubus; and created a signature partnership with Disney for "Tron: Legacy." Wasser also oversaw all art iniatives at the Hurley "H" Space Gallery in Costa Mesa and Laguna Beach Museum of Art , and produced Hurley pop-up shops nationally.
Prior to Hurley, Wasser worked for five years with The Vans Warped Tour, a large-scale nationwide music festival, as sponsorship director and for five years with Dave Kaplan Management, an independent record label, as a production manager.
"I am thrilled to be working someplace where I can make a tangible positive impact, not only within the organization, but throughout the world," said Wasser. "It's incredible to think that together, through the sale of everyday items, we can create a sustainable model for significantly changing the landscape in 7 areas of global need."
About Project 7®
Founded in 2008 by Tyler Merrick, Project 7® makes everyday products for good and is committed to 'changing the score' by making a significant, measurable difference in the lives of people all over the world through the purchase of its everyday products including sugar-free gum and mints, organic fair trade coffee, bio-bottled water, eco-T-shirts and branded apparel. For every purchase of a Project 7 product, the company makes charitable contributions to organizations dedicated to serving seven areas of need in the world – Feed the Hungry™, Heal the Sick™, Hope for Peace™, House the Homeless™, Quench the Thirsty™, Teach them Well™ and Save the Earth™.
Project 7 encourages consumers to help make a tangible difference by purchasing Project 7 products, volunteering their time and educating others. To learn more about Project 7 or to purchase Project 7 merchandise, visit www.project7.com. You can also become a fan of Project 7 on Facebook and follow @Project7 on Twitter.
CONTACT: Lindsey Nobles of Project 7, +1-615-476-5984, firstname.lastname@example.org
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