Merger creates potent combo of brands and resources to accelerate growth
Submitted by: Sustainable Industries
Posted: Oct 20, 2011 – 12:00 PM EST
The merger creates a potent combination of trusted brands and complimentary skill sets that will amplify the reach of each company. Further, it will enhance their ability to pursue a shared mission: to create a new B2B media experience for sustainability thought leaders.
The announcement was made this morning at the high-profile Sustainable Industries Economic Forum in San Francisco, featuring keynotes Alex Bogusky and Bonnie Nixon.
Both brands will remain intact for the foreseeable future, and both digital platforms will continue focusing on their distinct voices, offerings and audiences. Efficiencies will be realized through shared resources and operations, abundant cross-platform business development opportunities, and a long-term plan to integrate web sites.
”It’s been a long road building TriplePundit as a leading source for information and conversation about sustainability in business,” said Nick Aster, founder of Triple Pundit. “Formalizing a relationship with our longtime ally Sustainable Industries makes perfect sense, and our new team is ready to take things to the next level.”
The merged company, which boasts impressive growth in its combined 15-year operational history, will roll out a suite of new and enhanced products and services in late 2011 and throughout 2012, including increased high-quality content, new digital media, indispensable audience tools, an expanded events strategy, and offerings that bridge both platforms.
In an increasingly crowded and dynamic space, the merger recognizes the benefits of aligning complimentary talents and enhancing unique offerings to serve Sustainable Industries’ and TriplePundit’s audiences in new ways.
“Sustainable Industries and TriplePundit have organically grown the most distinct, entrepreneurial and unfiltered voices in green business media,” said Brian Back, founder and president of Sustainable Industries. “This merger opens both brands up to wider audiences and offers the resources of an experienced ‘dream team’ to seize new opportunities and accelerate growth at this critical moment in time.”
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