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LoyaltyOne Releases 2nd Annual Accountability Report

Interactive report a first

Submitted by: LoyaltyOne

Categories: Corporate Social Responsibility, Research, Reports & Publications

Posted: Jul 18, 2011 – 09:00 AM EST


TORONTO, Ontario, Jul. 18 /CSRwire/ - Today, LoyaltyOne, Inc. released its second annual Accountability Report: One Step Further in 2010. A follow up to The Legacy of One, this year's online report takes a closer look at LoyaltyOne's approach to accountability and social responsibility as well as highlighting the company's environmental leadership, associate engagement and its contribution to the community.

Among the many achievements of 2010 for LoyaltyOne was the launch of AIR MILES for Social Change, an organization that forms partnerships with government agencies and social change organizations nationwide to inspire people to make healthier and more sustainable choices for themselves and the community.

"At LoyaltyOne, we're committed to integrating sustainability into our core business functions because we believe everyone has the power and responsibility to make a difference," said Bryan Pearson, President and CEO, LoyaltyOne. "Building off of our success from last year, we want to continue to help others achieve their potential, engage and enhance our environment and improve the lives of our families."

Key 2010 Highlights:

Assigning Accountability: In 2009, LoyaltyOne formalized its efforts with the creation of a sustainability commitment and environmental policy. Taking it one step further, in 2010 LoyaltyOne assigned accountability for all three pillars of its corporate social responsibility strategy to its Chief Sustainability Officer, Debbie Baxter.

Helping the planet: Continuing to work on the three-year environmental plan that began in 2009, in 2010 LoyaltyOne focused on measuring its progress in four areas: reducing harmful impacts, adopting environmental facilities, enabling associates to lead sustainable lives and adopting a leadership role. With many of its targets already met ahead of schedule, LoyaltyOne has adjusted the targets for 2011 to continue to raise the bar.

Engagement & Entrepreneurship: LoyaltyOne saw the roll-out of two associate-inspired programs: a "Women in Leadership" Speaker Series and a pilot Mentoring program. And for the second year in a row, LoyaltyOne was named one of the 50 Best Employers in Canada by Hewitt & Associates.

Making a Real Difference: LoyaltyOne contributed more than $1,400,000 in 2010 to various charities including Kids Help Phone, Special Olympics Canada, the Canadian Red Cross, the World Wildlife Fund and more. The company’s associates also contributed 6,518 volunteer hours to over 40 charities on its annual CommunityOne day.

"This year's report highlights a great deal of success for LoyaltyOne in 2010 with our commitment to sustainability, engagement and becoming a leading organization," says Debbie Baxter, Chief Sustainability Officer, LoyaltyOne. "We must now continue to take our environmental initiatives one step further in meeting our goal of creating a sustainable planet for all to enjoy."

Additional 2010 highlights:

One Responsibility

  • Established a Corporate Social Responsibility Centre and added specific performance measures and job descriptions
  • Created an Associate Panel to share information and get feedback from 100 associates on overall corporate programming, including sustainability

One Environment

  • Reduced internal paper consumption by 31% and the paper used in LoyaltyOne external publications by close to 7%
  • Reduced CO2 emissions by 8% per associate
  • Reduced waste by more than 5% after implementing a four-channel waste management system
  • Purchased green energy from Bullfrog Power to reduce the greenhouse gas emissions from the Mississauga and Calgary facilities
  • Recently achieved LEED Gold Commercial Interiors Certification for Calgary office
  • Initiated a Sustainable Procurement Program

One Culture

  • Recognized as one of Canada’s Greenest Employers and of Canada's Greenest 30 Companies
  • Enjoyed an 83% associate satisfaction rating
  • The Work-at-Home program had incredible growth with 47% of the Customer Care Centre (215 associates) now working from home over 9% from 2009. Savings include: 152kg of CO2 emissions every year, 550 travel hours every year for each associate, $3,200 in personal expenses every year for each associate.
  • Won a Living City Sustainability Award from Partners in Project Green
  • Named in I Love Rewards 50 Most Engaged Workplaces

One Community

  • Partnered with Trees Ontario, enabling Collectors to redeem reward miles to plant trees and re-establish forests
  • Marked 6th year supporting Motionball, a non-profit organization that builds awareness and raises funds for Special Olympics Canada

LoyaltyOne's next Accountability Report will be issued in 2012 and will address a broader scope of performance data.

In an effort to be more environmentally friendly, the One Step Further in 2010 report has been turned into an interactive website and paperless PDF. The website features videos and the full report at Loyalty.com/accountabilityreport

About the Report:
The report was prepared from data gathered from all of LoyaltyOne's office locations and six business lines utilizing the Global Report Initiative's (GRI) G3 Sustainability Reporting Guidelines at a self-declared application level of "C". Both the required Profile Disclosure elements and the performance indicators reported on are listed on the GRI Index Table that can be found within the report. As part of the reporting process, LoyaltyOne also gathered feedback from its partners in environmental and community programming.

About LoyaltyOne:
LoyaltyOne is a global provider of loyalty strategy and programs, customer analytics and relationship marketing services. Its roster of clients includes leading businesses and brands in multiple sectors such as retail, banking, manufacturing, government, natural resources and utilities. LoyaltyOne businesses include Canada's AIR MILES Reward Program - North America's premiere coalition loyalty program, COLLOQUY, Precima, LoyaltyOne Consulting and Direct Antidote. LoyaltyOne's industry-leading associates, practical experience and proven capabilities set the benchmark of thought leadership in the loyalty marketplace. Toronto-based LoyaltyOne is an Alliance Data company. For more than 30 years, Alliance Data has helped its clients build more profitable, more loyal relationships with their customers. For more information, visit www.loyalty.com.

For more information, please contact:

Emanuela Myers LoyaltyOne
Phone: (416) 552-2352

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