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Victoria's Secret and Limited Brands Foundation Raises More Than $200,000 for Pelotonia at Supermodel Cycle

Submitted by: Limited Brands

Categories: Philanthropy & Corporate Contributions, Corporate Social Responsibility

Posted: Jul 13, 2011 – 05:54 PM EST


COLUMBUS, Ohio, Jul. 13 /CSRwire/ - Victoria's Secret and its Angels, Alessandra Ambrosio, Candice Swanepoel, Lily Aldridge, Lindsay Ellingson & Erin Heatherton cycled away at the first-ever Supermodel Cycle fundraiser held at SoulCycle in New York which brought in more than $100,000 for Pelotonia - a grassroots bike ride that raises money for cancer research at The Ohio State University Comprehensive Cancer Center - James Cancer Hospital and Solove Research Institute (The James).

Four levels of tickets to cycle alongside a supermodel were available for purchase. Participants also had the opportunity to bid on exclusive items as they cycled, including a pair of Angel wings and photo ops with their favorite Victoria's Secret Angel.

Limited Brands, parent company of Victoria's Secret, is a lead sponsor of Pelotonia. Every dollar raised at Supermodel Cycle will be matched by the Limited Brands Foundation which will bring the total donation to more than $200,000.

One hundred percent of the money raised for Pelotonia goes to The James, which is one of the nation's leading cancer research facilities.

Pelotonia's mission is to fund life-saving cancer research. Pelotonia is a three-day experience that includes a weekend of cycling, entertainment and volunteerism. Thanks to its generous sponsors, Huntington Bank, Limited Brands Foundation, Richard and Peggy Santulli, American Electric Power Foundation and Nationwide Insurance, Pelotonia is able to direct 100 percent of every dollar raised to cancer research at The James.

Victoria's Secret is the leading specialty retailer of lingerie and beauty products with modern fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. A business of Limited Brands (NYSE: LTD), its more than 1,000 Victoria's Secret Lingerie and Beauty stores, the catalogue and allow customers to shop the brand anywhere and anytime.

At Limited Brands, we believe it matters how we play the game. We're passionate about doing well, so we can "do good" in the communities where our associates live and work. Through targeted community investments, and associate volunteerism and giving, we strive to improve the lives of all our stakeholders and the global community. Limited Brands, through Victoria's Secret, Victoria's Secret PINK, Bath & Body Works, La Senza, C.O. Bigelow, White Barn Candle Co. and Henri Bendel, is an international company.

For further information or video footage, contact Tammy Roberts Myers, below.

For more information, please contact:

Phone: +1-614-415-7555


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