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Causecast Technology to Power Virgin Mobile Canada and Virgin Unite's RE*Generation Volunteer Rewards Program

Submitted by: Causecast

Categories: Corporate Social Responsibility, Philanthropy & Corporate Contributions

Posted: Jun 08, 2011 – 04:53 PM EST


LOS ANGELES, Jun. 08 /CSRwire/ - Causecast, the premier cause integration platform for nonprofits and brands, today announced that Virgin Mobile Canada and Virgin Unite are using its technology to track and reward volunteers participating in its RE*Generation program.

Using Causecast's Volunteer Tracking and Rewards technology, volunteers who donate their time to at-risk and homeless youth organizations across Canada can earn rewards like tickets to the hottest concerts and events across the country by going to volunteer.virginmobile.ca.

"Programs like this help engage youth to give back and learn more about the issues facing their generation. Causecast has made it easy to track and manage the volunteer efforts on a massive scale, giving us the ability to help more at-risk and homeless youth than we would have otherwise been able to impact through the RE*Generation program," said Andrew Bridge, director of brand and communications, Virgin Mobile Canada.

RE*Generation is a movement to support solutions for youth homelessness and at-risk youth programs in Canada. To date, more than $800,000 has been raised and dispersed to leading youth serving agencies across the country. The RE*Generation movement is working with a number of Canadian charitable partners to help get kids off the streets and onto a path for a brighter future.

Causecast's Volunteer Tracking and Rewards technology allows brands to activate consumers and engage employees by incorporating volunteer opportunities from its nonprofit database across their campaigns, websites and other digital media initiatives. The system makes it easy to find volunteer opportunities in a specific area and to track the activities, communication and rewards for participating volunteers. For administrators of the program, the platform allows control over which nonprofits a campaign supports and tracking functionality related to the impact of their volunteer supporters.

About Causecast

As the premier cause integration platform for nonprofits and brands, Causecast provides technology and services to support their commitment to solving the world's most pressing challenges. Causecast partners with its clients to engage employees and activate consumers by incorporating relevant nonprofit donation and volunteer opportunities into sites, across campaigns and throughout organizations. For nonprofits, Causecast offers free tools and resources, and access to cause-minded brands and publishers, resulting in higher supporter activation, enhanced fundraising capabilities and increased awareness of their message. Causecast also takes 0% of donations. For more information visit www.causecast.org or email info@causecast.org.

About Virgin Mobile Canada

Virgin Mobile Canada rewards, entertains and connects like no one else, delivering the hottest phones on the hottest 4G network. Virgin Mobile Members also get access to must-see events, global roaming and award-winning service. 91% of Members would also recommend Virgin Mobile to a friend. The Virgin Mobile group of companies has attracted more than 15 million customers worldwide. Virgin Mobile phones are available at more than 4,000 locations nationally including The Source, Virgin Mobile retail locations and additional retail partners. Virgin Mobile products can also be purchased online at volunteer.virginmobile.ca or by calling 1-888-999-2321. Get personal with Virgin Mobile Canada on Facebook at facebook.com/virginmobilecan and Twitter at twitter.com/virginmobilecan.

About Virgin Unite

Virgin Unite is the non-profit foundation of the Virgin Group. We unite people to tackle tough social and environmental problems in an entrepreneurial way. Our aim is to help revolutionize the way business, governments and the social sector work together - driving business as a force for good. This is based on the belief that this is the only way we can tackle the scale and urgency of the challenges facing the world today. Virgin Unite's overheads are covered by Sir Richard Branson and the Virgin Group, meaning that 100% of additional donations received go direct to the front line where they are needed most. For more information please visit www.virginunite.com. Follow us on Twitter www.twitter.com/virginunite. Join the movement on Facebook www.facebook.com/pages/Virgin-Unite.

For more information, please contact:

Gabriela Zapata Public Relations
Phone: 310-558-7080 x8
Fax: 310-564-0475
Phone: 416-607-8412


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