For 15 years, the LOHAS Forum (Lifestyles of Health and Sustainability) has brought together business executives, entrepreneurs, investors, thought leaders and media, to discuss market innovation and consumer targeting and to exchange tools used to create clear, actionable plans that have been successful in driving revenue while bettering the planet.

Taking place June 22-24 in Boulder, Colorado, the 2011 forum will focus on the conversation of "human potential," and the true power of change coming from developing the people within. Experts from a variety of fields include Dr. Jean Houston, founder of the Human Potential Movement, CEO of Patagonia Casey Shenan, and Dan Millman, best selling author and famed Spiritual Warrior.

Interactive break out sessions ranging from "Liberating the Corporate Soul" to "The Pitch Slam" will allow attendees to interface with like-minded executives from all LOHAS market sectors while discovering new opportunities that can help to guide their products into mainstream media outlets. The break out sessions will allow attendees to engage in dialogue on increasing health, vitality and productivity as well as present their idea or product to a panel of media experts that will critique their ideas. Through these interactive sessions participants will be encouraged to learn innovative ways to pitch their products for future dissemination.

Additionally, this year the LOHAS Forum and the William James Foundation partnered to identify the best new businesses that exemplified Lifestyles of Health and Sustainability. After a six-month business plan competition process, the three winners will be announced at the Forum.

Additional information on the new additions to this year's event can be found at http://www.lohas.com/forum. To attend as a member of the press, contact Whitney Viola at whitney@saegermediagroup.com.

About LOHAS
LOHAS (an acronym for Lifestyles of Health and Sustainability) has catalyzed the adoption of sustainable living for the environmentally conscious business community. Since its inception in 1996, the annual LOHAS Forum draws influential speakers and opinion leaders, exploring innovative solutions and addressing challenges that face the global marketplace. Other events include workshops, networking receptions and musical performances. For more the full LOHAS Forum program and to register visit http://www.lohas.com/forum.

LOHAS

LOHAS

Lifestyles of Health and Sustainability (LOHAS) describes an estimated $209 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market represent a sizable group in this country. Approximately 19% percent of the adults in the U.S., or 41 million people, are currently considered LOHAS Consumers. This is based on surveys of the U.S. adult population estimated at 215 million.

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