EcoBonus® today announced that Annie's Homegrown has joined its eco-conscious customer rewards program as a Founding Sponsor. Annie's is the premier values-led company offering delicious, all-natural and organic pasta meals, snacks and comfort food.

"Annie's has a proud history as a natural and organic food industry pioneer. Their pioneering tradition continues as they become a Founding Sponsor of this new industry initiative to reach and reward consumers for taking sustainable actions," said Tiger Beaudoin, Founder of EcoBonus, a new division of BI®, The Business Improvement Company. "EcoBonus will work with Annie's to help introduce new products to customers and will highlight Annie's Root4Kids™ initiative aiming to inspire 1 million kids nationwide to dig and plant new vegetables."

"This is an exciting opportunity to recognize and reward our loyal customers and engage them at a deeper level," said Sarah Bird, Senior Vice President of Marketing, Annie's Homegrown. "In addition to making the best possible products without artificial ingredients, Annie's aims to be a role model by showing the moral and financial benefits of being a good corporate citizen and helping launch the EcoBonus coalition with like-minded brands is a natural extension of that commitment."

EcoBonus: Penny wise. Planet brilliant.™
EcoBonus is the first industry-wide initiative to encourage mainstream consumers to choose natural, organic, fair-trade and sustainable products. It provides a searchable database of 75,000 qualifying products and offers coupons and samples tailored to individual preferences, and rewards sustainable purchases with points. Participation is open to individuals, businesses and groups - and pooling of points by schools and faith-based organizations toward bigger rewards such as organic vending machines or solar panels is encouraged.

The EcoBonus program launched by invitation on Earth Day 2011. Interested manufacturers should call 1-612-276-2725 or visit www.ecobonus.info. Consumers can follow EcoBonus on Twitter @ecobonus or on Facebook at www.facebook.com/ecobonus.

BI®: The Business Improvement Company
EcoBonus is an innovative coalition loyalty program from BI, The Business Improvement Company, and reflects BI's commitment to building solutions that solve today's environmental challenges. BI produces measurable results for its customers by moving the people who drive the business: BI moves sales people to sell more, customers to buy more, and employees to create a competitive advantage.

BI, founded in 1950, is a privately held company with 900 associates located in 28 offices in the US, Canada, UK, Australia, and Asia Pacific. Learn more at www.biworldwide.com.

Annie's Homegrown
Annie's Homegrown offers delicious, all-natural and organic alternatives to traditional comfort foods and snacks. Since Annie Withey created her first box of mac & cheese in 1989, Annie's has been dedicated to delivering great-tasting, easy-to-prepare products that are healthy for people and the planet. Today the portfolio includes pasta meals, crackers, grahams, cereals and fruit snacks made with straight-from-nature ingredients. Annie's products are available nationwide at major grocery stores, natural food stores, mass retailers and club stores. For more information, visit www.Annies.com. Annie's is also on Facebook (www.Facebook.com/annieshomegrown) and Twitter (@annieshomegrown).

EcoBonus

EcoBonus

EcoBonus is a rewards program for people who buy earth-friendly products. Its mission is to expand awareness of environmentally responsible products, empower people to make informed product decisions, and reward them for their eco-conscious purchases.

EcoBonus.com has a searchable database of 75,000 products that are more natural, eco-conscious, and/or socially responsible. Product details contain third-party ratings and certifications for attributes such as organic, fair trade, and non-GMO. Consumers can then decide which issues matter most to them and choose products based on the kind of impact they want to have—their EcoBonus. Members earn points by buying products from EcoBonus's reward partners and can redeem those points for earth-friendly gifts or donate them to participating nonprofit partners (coming soon).

EcoBonus was established on Earth Day 2010 and is a division of BI WORLDWIDE. Founded in 1950, BI WORLDWIDE is a privately held company with more than 1,000 associates located in Australia, Canada, China, India, the United Kingdom, and the United States. Learn more at www.biworldwide.com.

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