Top line findings, along with a wide range of new data from various sustainability researchers, to be presented at Sustainable Brands '11 in Monterey (CA) June 7-10, 2011
Submitted by: Sustainable Life Media, Inc.
Posted: Apr 13, 2011 – 02:31 PM EST
Sustainable Life Media (SLM) and research partner Zumer Interactive, Inc. today announced the release of a new study entitled "Sustainability 2.0: Current Trends at the Confluence of Social Media and CSR." The full study is available for download now. Top line findings will also be presented at the upcoming Sustainable Brands '11 conference, along with a wide range of other key data on consumer trends, behavior and business activity as it relates to sustainability and CSR.
The goal for "Sustainability 2.0" was to understand how the current intersection of social media and sustainability is being managed by successful brands - and to provide executives, brand communicators and all those involved in social media execution the insights necessary to make informed strategic decisions in this space. Activities of Fortune's 50 most admired companies were analyzed across four major social media platforms, and this data was supplemented with qualitative interviews with more than 40 executives from today’s leading brands. Together, the study provides the most complete look at the current intersection of social media and sustainability available today.
SLM also announced that a comprehensive lineup of research from its own SB Insights, as well as from many other leading researchers, will be presented during the fifth annual Sustainable Brands Conference to be held from June 7-10 in Monterey, Calif. More than 10 studies will be presented in two back- to-back, half-day sessions as part of the pre-conference workshop program -- all designed to stimulate conversation around how to drive sustainable brand value and profitability.
Some of the research to be presented at the Sustainable Brands '11 conference in June includes:
Brand Logic will present the findings from a global study that focuses on the gap between perception and reality when it comes to sustainability investing by comparing quantitatively the perceived performance versus reported performance of 100 top companies.
The 2010 update of the ImagePower® Green Brands Survey conducted by Cohn & Wolfe in conjunction with Landor Associates, Penn Schoen Berland and Esty Environmental Partners will once again be released to the public at Sustainable Brands '11. This global barometer of consumer perceptions and behaviors in sustainability tracks year-to-year trends and key findings across countries, categories and consumer segments.
Green Research will share insights from their new study "Corporate Sustainability: Organization Structures, Budgets and Mastering the Art of Influence," which explores the responsibilities, budgets and influence of sustainability executives at top global brands in the US and Europe.
Ogilvy Earth will examine the disparity between consumers' stated intentions in the sustainability space and their actual behavior via the launch of "The Green Gap Study." They will share insights into why the gap exists, as well as reveal 10 implications and recommendations for closing that gap.
Prophet will detail highlights from its 2010-2011 Corporate Reputation Study, evaluating feedback from 4,900 U.S. consumers on how they rated 145 U.S. companies in 18 market sectors against a range of attributes that impact reputation.
Shelton Group will reveal key findings from their upcoming Eco Pulse™ study before it is released to the public at the end of June. This recent study found that although people are purchasing greener products and making some energy efficiency upgrades, companies and brands could be better at managing customer expectations and promising realistic benefits.
About SB Insights
SBInsights is a research platform providing the brands community with access to some of the most innovative research on the market today, giving brands actionable information that can be used to speed profitable sustainable innovation and return on investment in sustainability. Download the latest SB Insights report: "Sustainability 2.0: Trends at the Confluence of Social Media and Sustainability" here: http://www.sustainablelifemedia.com/research/sustainability_2.0
About Sustainable Brands Conference
Widely reputed to be the most compelling international sustainability conference of the year, Sustainable Brands 2011 will convene more than 800 brand, innovation and sustainability executives from those global brands and social innovators leading sustainable innovation today. Speakers and sessions provide inspiration, insight and solutions for leveraging sustainability as a driver of business and brand value. Registration is open and seating is limited: http://www.sustainablelifemedia.com/events/sb11
About Sustainable Life Media
Sustainable Life Media (SLM) is the leading international producer of sustainable business conferences and educational events, with products and services designed for the sustainable business community including membership, targeted e-newsletters, online learning programs, community, SB Insights Research and the flagship Sustainable Brands conference.
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