Sustainable Life Media announced a first look at the early lineup of speakers for its June 7-10 Sustainable Brands 2011 (SB'11) conference, with executives from Nestle Purina, Owens Corning, Travelocity and Unilever sharing case studies on brand innovation, design thinking in business, new "access" business models and other innovations in making consumption sustainable. Plenary sessions, breakouts, workshops and networking sessions are being designed to give attendees an experiential look at how game thinking and play can help speed the shift to profitable sustainability by informing strategy, improving creativity, facilitating collaboration and supporting behavior change among key brand stakeholders.

Speakers will be sharing successes and failures, providing an understanding of the current culture shift and market drivers; describing creative approaches to reducing toxicity, resource use and end-of-life issues; and techniques for overcoming consumer fatigue and generating new demand for tomorrow's better brands.

A sampling of confirmed speakers includes:

• Michael Dupee (VP Corporate Responsibility, Green Mountain Coffee) will share the inside story of an exciting new design innovation at GMRC.


• Marc Gobé (Creator & Co-Founder, Emotional Branding Alliance, LLC) will speak about the role of brands today in shaping our future.


• Chip Conley (Founder & CEO, Joie de Vivre) will go beyond his most recent TED talk on happiness to share more about how play and joy can unleash unexpected energy and creativity in individuals, organizations and communities.


• Jeffrey Hollender (Chair, Business Leadership Council and American Sustainable Business Council) will share his personal thoughts on the costs and benefits of putting yourself on the line for change.


• Chris Laszlo (Managing Partner, Sustainable Value Partners) will share insights from his soon-to-be-published book on how sustainability can be embedded into the top strategic frameworks currently in place at today's leading companies.

The Sustainable Brands conference uniquely brings together business and brand strategists, designers, sustainability executives and the ecosystem of organizations that support them for three days of extraordinary conversation, inspiration and insights to map new strategies and tactics for driving profitable innovation for sustainability in brands. 3M, Green Mountain Coffee, Ford, Johnson & Johnson, UPS, Coca-Cola, Nestle, SC Johnson, Unilever, Nike, Hewlett Packard, Recyclebank and others have registered to attend Sustainable Brands again this year. Confirmed lead sponsors of SB'11 include Citizen Group, Cohn & Wolfe, CSRwire, Domtar, EcoBonus, Hewlett Packard, Saatchi & Saatchi S., Shelton Group and others.

About Sustainable Brands Conference
Widely reputed to be the most compelling sustainability conference of the year, Sustainable Brands 2011 will convene over 750 brand leaders, top executives from the global brands leading sustainable innovation today, all types of designers participating in this global shift, and an unprecedented list of others to carry forward the conversation about sustainability as a driver of business growth and brand benefit. Registration is now open and seating is limited: http://www.sustainablebrands11.com/register

About Sustainable Life Media
Sustainable Life Media (SLM) is the leading producer of sustainable business conferences and educational events, with products and services designed for the sustainable business community including membership, targeted e-newsletters, online learning programs, community and the flagship Sustainable Brands conference. SLM delivers top news stories related to the who, what and how of environmental and social innovation, and helps community members connect with thought leaders, peers, partners and solutions providers who can help them quickly reach their goals. For more information, please visit: http://www.sustainablelifemedia.com/about. To subscribe to SLM Newsletters for free, please visit http://www.sustainablelifemedia.com/newsletters.

Sustainable Life Media, Inc.

Sustainable Life Media, Inc.

Sustainable Life Media is an integrated media company that delivers information, produces events and cultivates communities of interest to facilitate the shift to a flourishing and sustainable economy. Our mission is to inspire and enable forward-thinking individuals and organizations to innovate and implement ideas that contribute to individual and collective health and prosperity that can be sustained.

We bring together optimistic, visionary and courageous individuals from around the world who share a passion for purpose and a desire to create change. Leaders from around the globe are intrigued by Sustainable Life Media's ability to convene diverse stakeholder groups that create an atmosphere for open and transparent conversations that lead us towards a future of innovation and imaginative ideas that support a flourishing and sustainable economy.

Sustainable Brands – our flagship learning, collaboration and commerce community, draws together sustainability, brand and design/innovation professionals to share success stories and emerging best practices and to push the envelope of social and environmental brand innovation. Our goal in serving the Sustainable Brands community is to paint a clear picture of what is driving change in today's business landscape, uncover leading-edge sustainable brand strategies and tools, and facilitate community collaboration for shared benefit – all with the goal of helping more brands prosper by leading the way to a better world. To learn more, visit www.SustainableBrands.com.

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