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Dynamic Partnership Powers Exciting Times at CSRwire

Submitted by: CSRwire

Categories: Corporate Social Responsibility, Business Ethics

Posted: Dec 29, 2010 – 04:53 PM EST


SPRINGFIELD, Mass., Dec. 29 /CSRwire/ - When Janet M. Morgan became president of CSRwire, it wasn't only to help grow the business. She saw the company's potential to showcase how organizations can work together to move away from single bottom line capitalism. "Business is a powerful lever for change," says Morgan. "At CSRwire, I see the opportunity for companies, non-profits, NGOs, governments and educational institutions to communicate authentically with the world. CSRwire has a social mission I can believe in."

The organization's social mission has been crafted by Joe Sibilia, CSRwire CEO. Sibilia, a leader in the corporate social responsibility and sustainability movements, is a constant source of inspiration and intelligence for CEOs, academics and economists through his engaging speaking appearances, columns and book, co-authored with Dave Mager, Street Smart Sustainability: The Entrepreneur's Guide to Profitably Greening Your Organization's DNA.

"Joe is the heart and soul of CSRwire," adds Morgan. "His vision of the role of business in society is the driving force behind CSRwire."

Together Morgan and Sibilia have taken CSRwire to exciting new places this past year. Its membership has tripled to over 6,000 since 2009. It has become one of the small businesses to complete the UN Global Compact (UNGC) Communication on Progress and has received high marks as a B Corporation for exemplary policies and practices.

CSRwire has strengthened its global distribution network, becoming a news source for dozens of media outlets such as Bloomberg, LexisNexis, Reuters and The New York Times. The company has been invited to work with prestigious organizations such as the Clinton Global Initiative and the Aspen Institute.

CSRwire continues to expand its partnership with PR Newswire. "As our exclusive CSR distribution partner, we value CSRwire's reach and reputation in the marketplace," said Ruthann Fisher, Vice President of CSR Services at PR Newswire/MultiVu.

CSRwire's work has most recently attracted the attention of Libertarian John Stossel, host of the FOX Business News program 'Stossel', who interviewed Sibilia for his program.

"Joe was brilliant on camera opposite Stossel, answering questions non-stop for almost 15 minutes. His arguments were so good that Stossel said Joe was 'convincing him' of the importance of CSR," said Morgan. The program will air on December 30, 2010 at 9:00 p.m. Eastern.

In addition to raising its global presence, CSRwire has grown internally. Morgan and Sibilia are particularly proud of CSRwire's work in staff development, adding new staff members in 2010 in spite of the tough economy. "There is a great team running this business," Morgan says. "Natalie Thomas' promotion to Director of Business Administration and Development has tightened up operations, Sarah Peyok's promotion to Director of Editorial has enabled us to expand our editorial breadth, and Julie Beman's appointment as Business Architect is helping to bring our technology and business processes in line with our strategic goals."

CSRwire has expanded its presence in New York with the appointment of Mary Osterman as Director of Business Development for the region. She brings a rich background in sustainability reporting and consulting. Andrew Bloom also joined the company as Director of Business Development and brings a knowledge and commitment to alternative energy to the team. Bloom was a major player in the recent retrofit of the lighting in the company's offices to new, high-efficiency lighting components.

"When we convene a company meeting and I look around, I see an unbelievable amount of talent, working tirelessly to help create a new economy. The integration of passion, talent, creativity, critical thinking and dedication inspires me everyday. Our tremendous growth and development coincides with the advancement of the movement toward a more economically-just and environmentally-sustainable society. I'm really proud to be associated with such a fine group of humanitarians," says Sibilia.

Over the last decade as the leading global source of corporate social responsibility and sustainability news, CSRwire has committed to changing the way the world does business. "We are finally at a point when most serious brands consider it important to show how they are benefiting the world, and not just their shareholders," says Morgan. "The way organizations use CSRwire's news distribution services to connect with our readership and the broader CSR and sustainability communities is exciting as all these efforts are working to shape a more just and sustainable economy."

About CSRwire
CSRwire is the leading global source of corporate social responsibility (CSR) and sustainability news. Founded in 1999 to advance the movement towards a more economically-just and environmentally-sustainable society and away from single bottom line capitalism, CSRwire has paved the way for new standards of corporate citizenship, earning the international respect of thought leaders, business leaders, academics, philanthropists, activists and the media community. Through innovative techniques and strategic partnerships, CSRwire continues to expand its content, communication technology and distribution channels exponentially.

CSRwire content reaches a broad and highly-engaged audience in the international CSR market through syndication partners, members, subscribers, visitors, mobile technology, databases, newsrooms, social media networks, search engines, financial portals, websites and online communities. CSRwire is proud to be the exclusive distributor of CSR news and information for PR Newswire.

In 2010, CSRwire had over 2 million page views from 224 countries and territories. Over 14,500 referral sites link to CSRwire.com and its news alerts reach nearly 50,000 subscribers - plus viral distribution. CSRwire is also distributed through a partnership network comprised of multiple leading organizations within the CSR and sustainability sector. The RSS feeds are packaged into two handy widgets making it easy for sites to display CSRwire news and information.

The service offers more than the traditional newswire service with its News Alerts, events calendar, thought-provoking editorials, popular Talkback blog, CSRlive, CSR book reviews, special report distribution, CSR Directory, CSRwire Member and Executive Spotlights and searchable archives. For members distributing news, CSRwire offers analytics dashboards displaying headline impressions, content views, conversion rates, distribution, demographics, global reach and other features.

Find CSRwire on LinkedIn, Facebook and Twitter @CSRwire.

Walking the Talk: CSRwire is a Certified B Corporation, United Nations Global Compact Signatory, member of Social Venture Network, and supporter of the Gasoline Alley Foundation. In 2010, CSRwire supported over 250 non-profit organizations worldwide.

For more information, please contact:

Sarah Peyok Director of Editorial
Phone: (802) 251-0110 ext. 1103
Natalie Thomas Director of Business Administration and Development
Phone: (802) 251-0110 ext. 1108

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