Unique Engagement Campaign Used the Power of Online Communities to Raise Awareness and Donate Water Through P&G's Children's Safe Drinking Water Program
Submitted by: Procter & Gamble
Posted: Sep 30, 2010 – 11:00 AM EST
CINCINNATI, Sep. 30 /CSRwire/ - The Procter & Gamble Company (NYSE:PG) today announced the winner of its GIVE HEALTH "Clean Water Blogivation" contest. Pamela Crane, Africa Field Manager for the non-profit Blood:Water Mission, received 5,585 votes for her blog post, "Fighting Alongside Africans for Clean Water." The inaugural P&G GIVE HEALTH Blogivation brought together nearly thirty-five influential bloggers whose readers provided more than 21,000 days of clean drinking water to people in need through P&G's Children's Safe Drinking Water Program (CSDW).
"I am so excited that my blog won P&G's GIVE HEALTH Blogivation. Thank you so much to all of my readers and supporters who stuck with the competition to the end and continually spread the word about the importance of clean drinking water," said winning blogger Pamela Crane of Blood:Water Mission, "Together we worked to bring safe water to people in need through P&G and Blood:Water Mission. Thank you!"
During the three week contest, the P&G GIVE HEALTH Blogivation connected more than three million people in over 80 countries to the issue of clean drinking water through personal stories from inspiring bloggers who shared why they are passionate about bringing clean, safe drinking water to people in need. Through an innovative widget tool, the GIVE HEALTH Blogivation enabled readers to vote for their favorite blogger and share their story on social networks, with P&G donating a day's worth of clean drinking water for each vote.
Pamela Crane will join P&G's CSDW Director Dr. Greg Allgood on an expedition to Kenya in early November to assist CSDW and its partner World Vision's efforts to bring clean drinking water to people in Mombasa. The P&G team will be joined by humanitarian photographer Cate Cameron, who lent her storytelling and photos to the Blogivation, to capture images of the trip. The public will be able to follow Cate's story from Africa and read Pamela Crane's exclusive blogger's account of the expedition on the digital storytelling portal. In addition P&G will donate $15,000 to Pamela Crane's nonprofit, Blood:Water Mission, to help further its clean water efforts.
"One of the ways that P&G is helping address global issues is to use our marketing expertise to raise public awareness," said Dr. Greg Allgood, Director of P&G's CSDW. "Through the P&G GIVE HEALTH Blogivation we demonstrated how passionate people can be a valuable partner in raising awareness and engaging communities to help fight the global clean water crisis."
P&G created the GIVE HEALTH Blogivation as a unique social media engagement campaign to empower female bloggers to use their personal voice to raise awareness for the issue of clean drinking water, and bring their readers into the effort by donating a day of clean drinking water for each vote. Working with its partner Changents.com, the Blogivation also used the power of digital storytelling to share the behind the scenes stories of P&G employees and partners tackling water issues around the world to help inspire bloggers to get involved and be a part of the solution.
About P&G's GIVE HEALTH
P&G is committed to improving the lives of people around the globe. Through P&G's GIVE HEALTH program, the Company provides clean water, vaccines and education to children in need. GIVE HEALTH brandSAVER coupon redemptions since 2008 have provided over 650,000 children with clean drinking water through donations to P&G's Children’s Safe Drinking Water Program (CSDW). Partnering with CSDW, GIVE HEALTH and bloggers are using the power of online communities to touch lives and give water. To learn more and get involved, visit www.GiveHealthBlogivation.com.
About P&G's Children's Safe Drinking Water Program
P&G's purpose is to improve people's lives, and its Children's Safe Drinking Water Program (CSDW) is a non-profit initiative that has provided over 2.4 billion liters of clean drinking water to people in need since 2004. CSDW has partnered with a diverse network of organizations to help distribute PUR packets in developing countries. These packets, developed by P&G and the U.S. Centers for Disease Control, use some of the same ingredients as municipal water systems to remove pollutants from contaminated water. To learn more about the CSDW program, and see how the PUR packets work, please visit www.csdw.org.
About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.