Submitted by: The Green Suits, LLC
Posted: Sep 15, 2010 – 11:16 AM EST
STAFFORD, Va., Sep. 15 /CSRwire/ - Author Dan Smolen believes that millions of U.S. business executives--from the recently graduated to the most-seasoned--are missing the career opportunity of a lifetime because they have not transformed themselves into well-trained, respected, and passionate green business leaders--"The Green Suits."
In his new career book, Tailoring the Green Suit: Empowering Yourself for an Executive Career in the New Green Economy, Smolen writes that the fast-growing global "green" economy already demands talented business executives in the corporate ranks to increase profits, benefit people through corporate social responsibility, and help save the planet through well-managed renewable energy and resource sustainability programs. But there is a rub: "While millions of successful professionals are committed to 'going green,' few of them have landed green executive jobs because [they] lack required training, knowledge, and experience in sustainability and corporate social responsibility."
"Over the past three years, dozens of 'green jobs' books have been written. And high profile advocates like former White House 'green jobs czar' Van Jones have helped make green jobs development a potent political issue. Yet, no books have spoken directly to business executives who want to leverage their well-developed management talents in green executive roles, that is, until I published this book."
He writes that "no aspect of business will be more-impacted by the new green economy than human capital. Those business executives that begin acquiring current green business information and knowledge, those that quickly become green leaders in their companies and organizations, will enjoy far greater success than those that are late to the gate." And the sheer numbers of The Green Suits will surely make a huge impact on business.
Using credible sources such as U.S. Census data and market research covering green attitudes and preferences, Smolen estimates that an astounding number--as many as 68 million U.S. business executives--will join The Green Suits' ranks. Within this universe, he believes that a formidable sub-group of "green practicing" executives--men and women defined by their "greenness"--will become The Green Suits' leading advocates for green business career development, deliver to their corporate boardrooms enormous returns-on-investment, seize opportunities to address business gatherings on their successes, write and publish well-read opinion pieces, and lead by example by becoming a mass-transit commuter, and promoting tele-work.
And despite the fact that so many business executives have lost jobs and remain out-of-work, Smolen believes that "our best days lie ahead."
Tailoring the Green Suit: Empowering Yourself for an Executive Career in the New Green Economy
By Dan Smolen
About the Author
Dan Smolen is a nationally recognized executive recruiter, serial entrepreneur, direct and interactive marketing specialist, environmental and public-policy activist, past-chairman of a large regional political organization, and writer. A native of New Haven, Connecticut, Smolen has written Tailoring the Green Suit: Empowering Yourself for an Executive Career in the New Green Economy as a "process book," designed to help aspiring green business executives gather the skills and experiences they need to enjoy long and successful careers in green business and corporate sustainability.
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