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Cutting Edge of Corporate Social Responsibility Presented at the #Promise

ThinkSocial and PepsiCo Host Kick-Off Conference Featuring Commitments From Global Companies and Talks by Leaders from Tech, Entertainment and Social Sectors

Submitted by: PepsiCo

Categories: Events, Corporate Social Responsibility

Posted: Jun 09, 2010 – 04:23 PM EST

 

NEW YORK, Jun. 09 /CSRwire/ - Hosted at the Internet Week headquarters Metropolitan Pavilion in New York, The #Promise Kick-Off Conference will feature an unprecedented array of corporate social responsibility commitments from global companies that leverage social and mobile media as central elements of strategy and will explore the latest innovations by companies and consumers to create measurable social and environmental impact.

The one-day gathering this Thursday, June 10th features (1) original presentations of Corporate Social Responsibility commitments called "promises" from some the world’s most recognizable brands, led by PepsiCo, and including GE, NOKIA, MTV Networks and Timberland; (2) interactive discussions produced by TED, Fast Company and GOOD with leaders such as the co-founders of Facebook and Flickr; and (3) special announcements from notable participants including the actor/entrepreneur Edward Norton.

"Corporate social responsibility has never been closer to the top of the global agenda." Jamie Daves, co-founder and Executive Director of ThinkSocial and one of the organizers of the conference observes. "We are all coming to recognize that the responsibility to address our most pressing challenges must be shared by both companies and citizens -- and that the relationship between companies and consumers is forever changed with the adoption of social and mobile media. As our sponsor PepsiCo and the other participants realize, the new realities we face and new tools we have compel us to work together in new ways that create both increased market and social value."

Jeremy Cage the PepsiCo Head of the Dream Machine Recycling Initiative and one of The #Promise keynote speakers shares "The PepsiCo Dream Machine Recycling Initiative is a sustainable business model that reinforces PepsiCo's commitment to utilizing innovation and technology to engage consumers and make a positive impact on our environment. We look forward to joining ThinkSocial and the other innovative companies and leaders to discuss how we can work together to achieve our #Promises."

Jeremy Cage the Head of the PepsiCo Dream Machine Recycling Initiative and one of The #Promise keynote speakers shares "The PepsiCo Dream Machine Recycling Initiative is a sustainable business model that reinforces our commitment to utilizing innovation and technology to engage consumers and make a positive impact on our environment. We look forward to joining ThinkSocial and the other innovative companies and leaders to discuss how we can work together to achieve our #Promises."

Joining PepsiCo at The #Promise are some of the world’s most innovative global leaders in business and corporate social responsibility including GE, Timberland, Nokia and MTV Networks. They will each give an original "promise" presentation that makes a public commitment to create measurable social or environmental value in addition to the market value they provide today. #Promises range from commitments to planting trees around the world, to addressing global health needs to raising awareness and empowering youth in digital media. Confirmed panelists and speakers include Douglas Rushkoff, author of the book Life Inc, teacher and documentarian; Andrew Rasiej, founder of techPresident and Personal Democracy Forum; Caterina Fake, co-founder of Flickr and Hunch; and many more.

PepsiCo and ThinkSocial have also been inviting others to make their own individual #Promise ahead of the conference on June 10th using the hashtag #Promise. These tweets have been aggregated together and can be viewed on the #Promise website here: http://thepromiseny.com/promises.

About ThinkSocial

ThinkSocial at the Paley Center for Media as a non-profit initiative dedicated to advancing the use of social and mobile media for public purposes. ThinkSocial connects a broad cross-section of people, businesses, and civic organizations through content, gatherings, and public recognition efforts focused on the use of social and mobile media to address society's most pressing challenges.

About The Paley Center for Media

The Paley Center for Media leads the discussion about the cultural, creative, and social significance of television, radio, and emerging platforms for the professional community and media-interested public. Drawing upon its curators, collection, and relationships with the media community, The Paley Center for Media examines the intersections between media and society.

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit www.pepsico.com.

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