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PepsiCo & ThinkSocial Announces the #Promise Line Up

Top Brands & Industry Leaders Confirm Their Participation in Innovative Conference

Submitted by: PepsiCo

Categories: Corporate Social Responsibility

Posted: Jun 04, 2010 – 10:08 AM EST

 

NEW YORK, Jun. 04 /CSRwire/ - ThinkSocial at the Paley Center for Media and PepsiCo are excited to announce the speakers, participants and curated panels at their one-day summit for the #Promise, a joint initiative that explores how social and mobile media are empowering corporate citizenship to create social and environmental change.

The June 10 conference, held at New York City's annual Internet Week HQ, showcases innovative companies that are making socially responsible corporate commitments - or #Promises - by leveraging social and mobile media.

PepsiCo has demonstrated a consistent commitment to corporate social responsibility. The company's vision for sustainability, Performance with Purpose, aims to deliver sustainable growth by investing in a healthier future for people and the planet. In April, PepsiCo launched the Dream Machine recycling initiative, which will introduce thousands of new recycling kiosks in popular public venues such as gas stations, stadiums, and public parks to make it more convenient and rewarding for consumers to recycle on the go. The initiative includes computerized recycling receptacles that allow users to scan the bar code on bottles and cans recycled in a Dream Machine to collect points that can be redeemed online for prizes.

Jeremy Cage, PepsiCo's Head of the Dream Machine recycling initiative, will kick off the conference with the first of the day's #Promises. Cage will be joined by Linda Boff, Director of Global Marketing at GE, Jason Rzepka, VP of Public Affairs for MTV Networks, Margaret Morey-Reuner, Senior Manager for Values Marketing at Timberland and Ville Tikka, Senior Futures Specialist Opportunity Identification, Insights Creation at Nokia, who will also each make commitments in the form of a #Promise.

"The PepsiCo Dream Machine recycling initiative is a sustainable business model that reinforces PepsiCo's commitment to utilizing innovation and technology to engage consumers and make a positive impact on our environment," said Jeremy Cage, PepsiCo and Head of the Dream Machine recycling initiative. "We look forward to joining ThinkSocial and the other innovative companies and leaders to discuss how we can work together to achieve our #Promises."

The #Promise also features a keynote interview with Douglas Rushkoff, author of the book Life Inc, which explores how the world became a corporation and how we, the consumer can take it back. Rushkoff is the winner of the first Neil Postman award for Career Achievement in Public Intellectual Activity, an author, teacher, and documentarian who focuses on the ways people, cultures, and institutions create, share, and influence each other's values.

To complete the day's program, ThinkSocial and PepsiCo invited the TED Conference, GOOD and Fast Company to each curate a specific panel discussion to further develop issues and insights related to theme of the day. TED's June Cohen will lead a discussion entitled #Promises Worth Spreading, a panel that explores the role of the individual as a brand ambassador, the power of convening (instead of controlling) one’s community, and tactics for analyzing new platforms in a fluctuating market.

Max Schorr, co-founder of media platform GOOD, will host discussion entitled Keeping the #Promise which addresses the lessons, challenges, and opportunities in aligning core business efforts with the creation of social impact. The final panel will be moderated by Ellen McGirt from Fast Company, called The Future #Promise, which will explore the future of business as a platform for meaningful transformation - through the specific lens of either investor or entrepreneur.

"We're incredibly excited to have such a high caliber group of speakers and panelist take part in the first #Promise conference." said Toby Daniels, co-founder and executive director of ThinkSocial. "The line up that we have collectively managed to put together represents such a broad and diverse range of companies, each of whom have already made significant progress in their use of social and mobile media to engage their stakeholders around their social and environmental practices."

PepsiCo and ThinkSocial have also been inviting others to make their own individual #Promise ahead of the conference on June 10th via Twitter using the hashtag #Promise. These tweets have been aggregated together and can be viewed on the #Promise website here: http://thepromiseny.com/promises.

About ThinkSocial: ThinkSocial at the Paley Center for Media as a non-profit initiative dedicated to advancing the use of social and mobile media for public purposes. ThinkSocial connects a broad cross-section of people, businesses, and civic organizations through content, gatherings, and public recognition efforts focused on the use of social and mobile media to address society’s most pressing challenges.

About The Paley Center for Media: The Paley Center for Media leads the discussion about the cultural, creative, and social significance of television, radio, and emerging platforms for the professional community and media-interested public. Drawing upon its curators, collection, and relationships with the media community, The Paley Center for Media examines the intersections between media and society.

About PepsiCo: PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit www.pepsico.com.

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