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Feed My Starving Children, AIR-serv Join Forces to Save Hungry Kids

More than 2.5 million severely malnourished children to benefit from $500,000 AIR for Charity(TM) pledge by tire inflation leader AIR-serv

Feed My Starving Children, AIR-serv Join Forces to Save Hungry Kids

More than 2.5 million severely malnourished children to benefit from $500,000 AIR for Charity(TM) pledge by tire inflation leader AIR-serv

Published 05-25-10

Submitted by AIR-serv

/PRNewswire/ - New initiative allies a charity, a corporation, and thousands of motorists.

Memorial Day drivers can enjoy the holiday even more this year. An imaginative new program -- AIR for Charity™ -- supports efforts to feed millions of starving children and makes motor-vehicle travel safer, less costly, and friendlier to the environment.

AIR for Charity™ has pledged $500,000 from AIR-serv air machines at convenience stores, gas stations, and car washes to provide highly nutritious meals to starving children around the world. Every day 18,000 children die from starvation.

AIR-serv (air-serv.com) will donate $100,000 per year for five years to Feed My Starving Children (fmsc.org), a non-profit organization that annually saves millions of lives in nearly 70 nations.

Drivers using AIR-serv air machines to maintain tire pressure will be helping feed severely malnourished children at no extra effort or expense. AIR-serv leads the industry in tire inflation and vacuum services with 65,000 locations.

"AIR-serv's innovative AIR for Charity initiative will not only help fund our food programs for severely malnourished kids," said Mark Crea, Feed My Starving Children's executive director. "It will also alert thousands of drivers to our work, regularly remind them of the need, and make it easier for them to know they're contributing to a better world. We're extremely pleased to welcome AIR-serv as such an outstanding corporate supporter."

Andy Carr, AIR-serv executive vice president, said: "We're gratified to know that Feed My Starving Children can save more lives thanks to drivers using AIR-serv tire inflation machines. Vehicles with properly inflated tires also operate more efficiently, reduce harmful emissions, and increase safety."

Volunteers pack vegetarian-friendly meals, enabling Feed My Starving Children to use 94 percent of its donations for food programs. Developed by food scientists, the meals are packaged dry and cost 19 cents each. In starvation, the human body draws on reserves and must be restored with specific nutrients. In 2009, some 400,000 volunteers packed nearly 97 million meals.

Motorists who check tire pressure monthly and keep tires properly inflated improve the efficiency of their vehicles. Increased efficiency reduces gasoline use, saves drivers money, and supports a more sustainable environment. The U.S. government has estimated Americans could reduce gasoline consumption by 1.2 billion gallons annually by driving vehicles with properly inflated tires.

Feed My Starving Children (fmsc.org), Coon Rapids, Minnesota, is a faith-based non-profit dedicated to saving the lives of starving children regardless of religion, ethnicity, or political circumstances.

AIR-serv (air-serv.com), Mendota Heights, Minnesota, created AIR for Charity™ and is the leading provider of tire inflation and vacuum services with some 65,000 locations at convenience stores, gasoline stations, and car washes.

Editors: Photos/videos at www.fmsc.org. To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/air-serv/44331/.

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