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Sustainable Brands '10 To Showcase Innovation From Global Brands, Start-ups and Pre-start-up Teams with New Ideas Looking For Support

From the Sustainable Brands Innovation Open to Newly-Launched Companies Presenting Cutting-Edge Technologies, Business Models and Partnerships, Innovation is Front and Center at the June 7-10 Monterey, CA Conference

Submitted by: Sustainable Life Media, Inc.

Categories: Events, Business Ethics

Posted: May 18, 2010 – 02:57 PM EST


BURLINGAME, Calif., May 18 /CSRwire/ - In just 20 days, Sustainable Brands '10 (SB'10) delivers once again on its promise to inspire and support innovation for sustainability by linking people with ideas and solutions that promote positive change in the global business marketplace. The conference schedule features a range of innovators who are creating new products, tools, partnerships and creative campaigns that are driving systemic change.

Innovators speaking at the conference include Brooke Farrell, co-founder of RecycleMatch, who will share case studies of companies that are achieving zero waste goals by making the waste = resource connection; and Paul Stamets, founder of Life Box and renowned mycologist, who will speak on how the disruptive use of the mycelium fungus in packing boxes can help reseed the world.

New sustainable consumer product innovation will be explored via case studies of a wide range of relatively new brands, each with their own approach to creating sustainable value. Hear stories about sustainable underwear, eye-glasses and chocolate (with Jeff Denby of PACT, Alessadro Lanaro from MODO and Fred Potok of Armani Chocolates) as well as surfboards, shopping bags and more.

Transportation re-designed with sustainability and alternative fuel sources in mind will be explored by Alexi Khajavi of Nature Air and John Viera of Ford Motor Company, as well as by participation from Imagine Surfboards, who has found a way to reduce the carbon of its surfboards by 60%, and Joby Electric, maker of a first-of-its-kind, all-electric commuter airplane.

"Sustainable Life Media was launched to build a bridge to better brands," said KoAnn Vikoren Skrzyniarz, CEO of Sustainable Life Media. "We exist to amplify the creativity and problem solving excellence being displayed in both old-world global brand companies AND just out of the gate entrepreneurs who are starting fresh with sustainability at their core. We are thrilled with the range of innovators we are seeing at this year's conference. People are reimagining everything and building successful companies, product lines, new markets and loyal customers, while replenishing the earth and lifting people from poverty. And we believe we're still just getting started."

Launched last year, a core feature of the Sustainable Brands Conference is the Sustainable Brands Innovation Open, a new venture competition focused on consumer brand plays, as well as on b2b solutions for helping improve the sustainability of existing brands. This year's competition, featuring an all-star panel of judges, saw a 50 percent increase in submissions over last year with a stellar list of ventures submitting. The top 10 submissions will pitch to an audience and panel of judges before opening night on June 7th. SLM Associate Members as well as full conference attendees are invited to participate in this event, which runs from 2-4pm that day, and stay on for the SB'10 Opening Night Program and Reception.

In addition to the Associate Membership, Sustainable Life Media now offers companies and individuals Corporate or Professional membership options to help them maximize the value they receive from participating at in-person events and provide them access to a growing online archive of sustainable business education. For more information on memberships that include seats at SB'10, visit

About Sustainable Brands Conference
Widely reputed to be the most compelling sustainability conference of the year, Sustainable Brands 2010 will convene more than 800 brand leaders, top executives from the global brands leading sustainable innovation today, all types of designers participating in this global shift, and an unprecedented list of others. Speakers and sessions provide inspiration, techniques and best practices as economic realities, corporate responsibility and the environment come together to create a new strategic business imperative. Registration is open and seating is limited:

About Sustainable Life Media
Sustainable Life Media (SLM) is the leading producer of sustainable business conferences and educational events, with products and services designed for the sustainable business community including membership, targeted e-newsletters, online learning programs, community and the flagship Sustainable Brands conference. SLM delivers top news stories related to the who, what and how of environmental and social innovation, and helps community members connect with thought leaders, peers, partners and solutions providers who can help them quickly reach their goals. For more information, please visit: To subscribe to SLM Newsletters for free, please visit

For more information, please contact:

Sasha Fedulow Senior Account Executive
Phone: 415-365-8552

For more from this organization:

Sustainable Life Media, Inc.


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