In a move to help solidify its presence in the growing premium private label towel and tissue market, North America's fourth largest producer of single-use paper, Cascades Tissue Group, announces the launch of its ultra-grade paper towels and premium-caliber bath tissue. The products, which will be initially sold through private labels in the United States, are already shipping in all industry standard sheet counts and roll sizes. Both lines offer a soft, embossed feel that gives consumers tremendous comfort, cushion and absorption.

The new line of premium bath tissue boasts a brilliant white look and performs as well or better than comparable offerings from best-selling competitors in terms of softness, absorbency, thickness, strength and appearance.

The paper towels have been proven to absorb as well as the industry leaders, something made possible by using a unique advanced technology that produces a Through-Air-Dry -equivalent, ultra-grade product, but uses significantly less energy in the process.

"Many people have high standards when it comes to the quality of their paper towels and bathroom tissue, and it’s rewarding to show that an environmentally advanced company can create such high-end paper products that provide maximum consumer comfort," said Suzanne Blanchet, President and CEO of Cascades Tissue Group.

Capitalizing on its 45-year history of leadership in green manufacturing innovation, Cascades derives three quarters of its overall materials from recycled fibers, thus avoiding cutting over 37 million trees each year. Additionally, the company achieves new lows year after year in air emissions, and represents one of very few papermakers to employ a team of engineering specialists for uncovering new and useful ways to consume less energy and reduce water usage

BACKGROUND: Cascades Tissue Group is a division of manufacturing and packaging leader Cascades, Inc. (CAS Toronto Exchange), long considered a pioneer in recycled paper manufacturing. The organization has 15 mills spread throughout North America, including 10 in the United States. Its various towel and tissues are generally one-time use products destined for sewers and landfills "“ a fact motivating Cascades to remain an industry model of forward-thinking manufacturing, sustainability and carbon avoidance.

Founded in 1964, Cascades, Inc. manufactures, converts and markets packaging and tissue products composed mainly of recycled fibers. Cascades employs close to 13,000 employees who work in more than 100 facilities located in North America and Europe. The company’s management philosophy, 45 years of experience in recycling and continued efforts in environmental research and development are strengths enabling it to create quality new products for its customers.

For more information about Cascades Tissue Group and its retail offering, visit http://www.cascades.com/

Cascades Inc.

Cascades Inc.

Founded in 1964, Cascades, Inc. manufactures, converts and markets packaging and tissue products composed mainly of recycled fibers. Cascades employs close to 12,500 employees who work in more than 100 production facilities located in North America and Europe. The company’s visionary management philosophy, 45 years of experience in pioneering recycled paper and continued efforts in environmental stewardship, research and development are strengths enabling it to create quality new products for its customers. Whether for recycling materials, re-using waste, improving water and air quality or energy efficiency, Cascades has established high standards for each operating unit and closely monitors their steps toward achieving the objectives.

The company’s Cascades Tissue Group division is a leading tissue paper manufacturer for retail and away-from-home (commercial) markets, including office buildings, secondary and higher education, health care, hospitality, government and more. With 17 plants, Cascades Tissue Group offers its customers a wide range of sustainable quality products throughout North America. Its North River ivory towels are the first third-party certified 100 percent recycled hand towels, using 100 percent post-consumer content and utilizing 80 percent less water than the North American paper industry average. In the case of its notable North River® towel and tissue products, 100 percent of the electricity used for manufacturing is offset by Green e-certified wind energy, avoiding 43 million pounds of annual carbon dioxide emissions.

More from Cascades Inc.