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Pepsi, American Express and Komen Speakers Added to Cause Marketing Forum Agenda

Leading Conference on Doing Well by Doing Good Hits Chicago June 2 & 3

Submitted by: Engage for Good

Categories: Philanthropy & Corporate Contributions, Events

Posted: Apr 27, 2010 – 11:59 PM EST


RYE, N.Y., Apr. 27 /CSRwire/ - New speakers at the cutting edge of cause marketing have joined the faculty of the Cause Marketing Forum conference to be held June 2 & 3 at the Westin Chicago River North. These include:

  • Bonin Bough, PepsiCo's global director of digital and social media, one of the chief architects of Pepsi Refresh, the year-long initiative using digital and traditional media to give away more than $20 million in grants to help change the world. Bough joins a June 3 panel on "Cause Marketing Meets Social Media."

  • Karen Hughes White, director of corporate relations for Susan G. Komen for the Cure, a leading nonprofit cause marketer. White joins a panel exploring the phenomenon of "causeless" cause marketing: corporate initiatives that don't involve a prominent nonprofit partner.

  • Tim McClimon, president of the American Express Foundation, and Nancy Smith, American Express VP for global media, content and community, will lead a new session on the shifting roles of corporate philanthropy and cause marketing.

A dozen more cause marketing executives have joined the faculty to facilitate "Powerful Discussion" sessions -- small group discussions on critical topics. Leaders from Best Buy, Feeding America, JetBlue Airways, KitchenAid, Motorola and State Farm, to name a few, will lead conversations on Activation Strategies, Employee Engagement, Mobile Cause Marketing After Haiti, Teen-Focused Cause Marketing and other topics.

Conference information and registration are available at www.causemarketingforum.com or by calling (914) 921-3914.

CMF2010 also features the Cause Marketing Halo Awards and intensive pre-conference Cause Marketing 101 Workshops and post-conference business-only and nonprofit-only summits for experienced practitioners.

For more information, please contact:

Phone: (914) 921-3914

For more from this organization:

Engage for Good


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